Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used...

abandonment rate is a ratio of search sessions which do not result in a click. Click-through rate (CTR) is the ratio of users who click on a specific...

advertisement will affect click through rates and the resulting total pay-per-click cost.[citation needed] Cost-per-click (CPC) is calculated by dividing...

Google - in their respective Quality Score formulas is the historical click-through rate (CTR) of the keyword and matched ad. In fact, prior to its introduction...

p r e s s i o n s {\displaystyle CTR=100*Clicks/Impressions} VTR is related to the popular click-through rate (CTR) measurement, but differs in that it...

In the case of click-through rate based auction models, the advertiser may be penalized for having an unacceptably low click-through for a given keyword...

companies. The first AT&T ad on HotWired had a 44% click-through rate, and instead of directing clickers to AT&T's website, the ad linked to an online tour...

advertising click-through rates are 0.02% in late 2010 and have decreased over the past three years.[citation needed] Click-through rates are highly sensitive...

measured and compared. The data for A/B testing is usually measured via click-through rate or an alternative conversion tracking method. Testing can be conducted...

can be employed to compare two binomial distributions, such as a click-through rate. A/B tests most commonly apply the same variant (e.g., user interface...

definition of click-through rate (CTR) is the total numbers clicked divided by the total number of Impressions, as the metric of Click-Through Rate is to measure...

software provides tracking features, sometimes in aggregate (e.g., click-through rate), and sometimes on an individual basis. Some email applications, such...

attention-grabbing, displayed higher click-through rates than videos which did not. Clickbait tactics generally lead to higher clickthrough rates, and to higher revenue...

of a CTA is a click, or a scan in the case of a QR code, and its success can be measured with a click-through rate, a conversion rate formula that calculates...

web content. There have been mixed results of congruity on users. Click through rates increased when the ads shown on a website were similar to the products...

focused on increasing sales through content marketing should look at traditional e-commerce metrics including click-through-rate from a product-page to check-out...

building a negative brand association. Untargeted emails lead to low click through rate, hindering marketing campaign performance. Opt-in email advertising...

mille (eCPM) Cost per action (CPA) Effective cost per action (eCPA) Click-through rate (CTR) Internet marketing Performance-based advertising "Yahoo Search...

maximizing click-through rate and viewer retention. He prioritizes creating effective topics, titles, and thumbnails to maximize the click-through rate. In an...

common method for pricing banner ads. CTR: Click-through rates measure the number of times an ad is clicked as a percentage of views of the Web page on...

Cost per click CPI – Cost per impression CPL – Cost per lead CTR – Click-through rate Digital marketing PPC – Pay per click VTR – View-through rate "What...

intent to purchase, and demographics; targeted ads have a 5.3× higher click-through rate. This has been profitable for Google, as they own AdSense, and it...

finding that question headlines posted to Twitter and eBay increased click-through rates in comparison to statement headlines and that questions that address...

rate or click-through rate. Offline evaluations are based on historic data, e.g. a dataset that contains information about how users previously rated...

Effective cost per action (eCPA) Click-through rate (CTR) Digital marketing Performance-based advertising Conversion rate (CVR) Cost per impression (CPI)...

in May 2006 was discontinued, citing a low click-through rate. It allowed users to respond to videos through a new or existing video which appeared above...

manufactured by Honda Ruf CTR, a car by Ruf Automobile of Germany Click-through rate, a measure of the success of an online advertising campaign "Choose...

web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement). As the name implies, two versions (A...

analysis based on different metrics like time spent on the page, click through rate, content share, comments, text analytics to identify positive or negative...

basis of bid price as well as prior click-through rates. This improvement generally produces higher click through rates (hence higher revenues) for the search...