economics, willingness to pay (WTP) is the maximum price at or below which a consumer will definitely buy one unit of a product. This corresponds to the standard...

and testify regarding hedonic damages. The willingness-to-pay model is based on measuring what people pay for safety that results in small reductions...

between a buyer's willingness to pay and a seller's willingness to accept; the net difference is the economic surplus. Several methods exist to measure consumer...

incentive-compatible procedure used in experimental economics to measure willingness to pay (WTP). Today there are several variations of the BDM methodology...

willing to pay $20. For the 80th acre, her marginal willingness to pay has decreased down to zero. Figure 2 shows Tom's marginal willingness to pay for a...

person is willing to pay in order to decrease or eliminate a current threat to their health, otherwise known as their "willingness-to-pay" (WTP). The...

people's maximum willingness to pay (WTP) to acquire an object is typically lower than the least amount they are willing to accept (WTA) to give up that same...

furniture that require assembly. A 2011 study found that subjects were willing to pay 63% more for furniture they had assembled themselves than for equivalent...

and are therefore dependent on the balance between entrepreneurs' willingness to pay the ICs market price for importing goods into the USA and the global...

technique and deriving the willingness to pay for an individual. It was found that the willingness to pay by United Kingdom residents to fund developing countries'...

Gillette Hall); That the willingness to pay for schooling in households in rural Peru is high enough at all income levels to cover the operating costs...

market, the average willingness-to-pay of buyers will decrease (since the average quality of cars on the market decreased), leading to even more sellers...

address different segments with the willingness to pay at different price point. By capturing the willingness to pay from price buyers with a low-end offering...

basic problem is to identify customers by their willingness to pay. The purpose of price discrimination is to transfer consumer surplus to the producer....

measuring utility is by learning one's willingness to pay for something. By taking the sum of each user's willingness to pay, Dupuit illustrated that the social...

enables to make the set meal more valuable to consumers. With the decoy effect it generates, the anchor increases consumers’ willingness to pay for the...

it means they will pay less for something that is very similar. This is due to consumer willingness to pay, or their willingness to part with the money...

benefits of publicly provided health care: Does 'ability to pay' preclude the use of 'willingness to pay'?". Social Science and Medicine. 49 (4): 551–563. doi:10...

money they would be willing to pay to avoid a one-in-a-million chance of death (or conversely, the amount of money they would receive to accept a one-in-a-million...

Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine...

purchased product than they would if the price was their maximum willingness to pay. They are receiving the same benefit, the obtainment of the good,...

cost method, use a relation with a market good or service to estimate the willingness-to-pay for the service. Applying such preference based approaches...

especially appealing to price-sensitive consumers by increasing their willingness to pay. For example, an item might be advertised as "$39 after rebate" with...

on the variation in customers' willingness to pay and in the elasticity of their demand. For price discrimination to succeed, a seller must have market...

demand for the public good, or willingness to pay. The sum of the marginal benefits represent the aggregate willingness to pay or aggregate demand. The marginal...

oriented to charity or social uses and based on ability to pay. PWYW is more broadly oriented to perceived value in combination with willingness and ability...

recommend a brand to friends, or as the average strength of their willingness if the survey allows for a range of degrees of willingness. The usual measures...

price they are willing to pay to receive N products. Each buyer is allowed to declare more than one bid, since its willingness-to-pay per unit might be...

estimating consumers' willingness to pay for quality improvements in multiple dimensions. There are a number of terms which are considered to be synonyms with...

valuation estimates the total willingness to pay based on price (demand) whilst non market valuation estimates willingness to pay either through examining...