Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and...
160 KB (20,760 words) - 20:06, 22 May 2025
Sustainable consumer behavior is the sub-discipline of consumer behavior that studies why and how consumers do or do not incorporate sustainability priorities...
26 KB (3,372 words) - 23:25, 23 May 2025
consumer Customer Consumer behaviour Consumer debt Consumer leverage ratio Consumer organization Consumer reporting agency Consumer choice Consumer culture...
11 KB (1,136 words) - 02:56, 18 May 2025
Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology...
25 KB (3,333 words) - 12:19, 17 March 2023
construction of consumers in Western discourse about their consumption behaviours. The classification includes four different images of consumers: the rational...
11 KB (1,552 words) - 13:28, 8 October 2023
The Journal of Consumer Behaviour is a bimonthly peer-reviewed academic journal dedicated to the study of consumer behaviour. It was established in 2001...
9 KB (324 words) - 05:32, 25 December 2023
Durable good (redirect from Consumer durables)
In economics, a durable good or a hard good or consumer durable is a good that does not quickly wear out or, more specifically, one that yields utility...
8 KB (821 words) - 20:03, 23 May 2025
mass-marketing Consumer culture – Lifestyle hyper-focused on buying material goods Consumer ethnocentrism – Psychological concept of consumer behaviour Consumer movement –...
60 KB (7,245 words) - 20:36, 30 May 2025
2020-02-25. Singaravelu, Dr. K. (October 2013). "Rural Consumer Behaviour on Fast Moving Consumer Goods" (PDF). Archived (PDF) from the original on 2018-10-08...
8 KB (804 words) - 18:24, 15 May 2025
for brand loyalty can be equally essential. Advertising management Consumer behaviour Personal selling Kennedy, Chris (2019). Web. Write. Sell.: Write Ads...
9 KB (1,372 words) - 15:38, 8 March 2025
across behavioural sciences are explored by various applied disciplines and practiced in the context of everyday life and business. Consumer behaviour, for...
9 KB (1,028 words) - 12:55, 24 May 2025
Zhao, Min (November 2017). "Behavioural economics, consumer behaviour and consumer policy: state of the art". Behavioural Public Policy. 1 (2): 190–206...
45 KB (6,471 words) - 18:46, 2 March 2025
determined by many types of consumer behaviour. A rise in income leads to a change in consumer behaviour. When income increases, consumers are able to afford goods...
10 KB (1,085 words) - 02:49, 30 December 2024
assumption that consumers move through a series of cognitive (thinking) and affective (feeling) stages culminating in a behavioural (doing e.g. purchase...
24 KB (3,306 words) - 23:47, 30 January 2025
COBRA (consumers' online brand related activities) is a theoretical framework related to understanding consumer's behavioural engagement with brands on...
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Retail (redirect from Business to consumer)
portal Economy portal Automated retail Direct-to-consumer Business-to-business B2G Consumer behaviour Convenience store Department store Dollar store Dry...
70 KB (7,865 words) - 02:55, 25 May 2025
For example, when a consumer writes reviews or when a consumer gives a useful idea for new product development then that consumer is creating value for...
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has argued for applying evolutionary psychology to marketing and consumer behaviour. He wrote a blog for Psychology Today and hosts a podcast titled "The...
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Top-of-mind awareness (category Consumer behaviour)
awareness (TOMA) is a measure of how aware is a consumer of a brand. It is part of consumer behaviour, and is a key aspect of marketing research and marketing...
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Organizational behavior (redirect from Organizational behaviour)
Organizational behavior or organisational behaviour (see spelling differences) is the "study of human behavior in organizational settings, the interface...
45 KB (5,208 words) - 21:40, 23 May 2025
rather than production, and the advertising techniques used to create consumer behaviour amount to the destruction of psychic and collective individuation...
37 KB (4,210 words) - 15:27, 23 May 2025
Consumer culture describes a lifestyle hyper-focused on spending money to buy material or goods. Consumer culture became prominent in the United States...
5 KB (460 words) - 10:05, 15 May 2025
Customer insight (redirect from Consumer insight)
actions that firms can implement and act upon Change consumer behaviour. An analysis of past behaviour and assuming people will be creatures of habit does...
4 KB (385 words) - 00:20, 24 May 2025
of consumer education are also beginning to emerge as people become more aware of the need for ethical consumerism and sustainable consumer behaviour in...
12 KB (1,533 words) - 16:10, 17 September 2024
Conspicuous consumption (category Consumerism)
the "irrational" element in the behaviour of the buyer-as-consumer; and because conspicuous consumption is a behaviour predominantly "psychological" in...
41 KB (5,099 words) - 10:57, 6 April 2025
American business history B2B Marketing Brand awareness Consumer confusion Consumer behaviour Content marketing Database marketing Demand chain Digital...
60 KB (7,128 words) - 10:09, 15 May 2025
of affluence and influenza, and is used most commonly by critics of consumerism. Some psychologists consider it to be a pseudo-scientific term; however...
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empowering consumers to make ethically informed consumption choices and providing campaigners with reliable information on corporate behaviour. Such criteria-based...
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Top-line growth (section Consumer-behaviour approach)
businesses to capture top-line growth by capitalising on a shift in consumer behaviour or preferences. Businesses can invest in research activities and data...
18 KB (2,346 words) - 21:06, 17 February 2025