The Ansoff matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future...
10 KB (1,106 words) - 04:03, 9 September 2024
Igor Ansoff (Russian: Игорь Ансов; 12 December 1918 – 14 July 2002) was a Russian American applied mathematician and business manager. He is known as the...
12 KB (1,521 words) - 04:18, 13 May 2025
stemming from the Ansoff Matrix (Richardson, M., & Evans, C. (2007). H. Igor Ansoff first devised and published the Ansoff Matrix in the Harvard Business...
22 KB (3,175 words) - 12:50, 25 July 2024
Diversification (marketing strategy) (redirect from Product-Market Growth Matrix)
is one of the four main growth strategies defined by Igor Ansoff in the Ansoff Matrix: Ansoff pointed out that a diversification strategy stands apart...
10 KB (1,318 words) - 06:07, 28 January 2025
The growth–share matrix (also known as the product portfolio matrix, Boston Box, BCG-matrix, Boston matrix, Boston Consulting Group portfolio analysis...
19 KB (2,640 words) - 20:45, 9 March 2025
SWOT matrix are found in John Argenti's book Systematic Corporate Planning (1974) and in a 1980 article by management professor Igor Ansoff (but Ansoff used...
45 KB (4,569 words) - 04:04, 2 June 2025
viable product § Business Model Canvas Nine windows – systems-engineering matrix diagram with nine boxes Product/market fit Unique selling proposition Osterwalder...
19 KB (2,247 words) - 12:32, 20 February 2025
In supply chain management, the Kraljic matrix (or Kraljic model) is a method used to segment the purchases or suppliers of a company by dividing them...
3 KB (437 words) - 16:24, 27 February 2024
new products. The Ansoff product and market growth matrix illustrates the two broad dimensions for achieving growth. The Ansoff matrix identifies four specific...
84 KB (9,460 words) - 13:01, 14 June 2025
scorecard • Ansoff matrix OGSM • Managerial grid model PEST analysis • Growth–share matrix STP • MECE principle Business Model Canvas • Kraljic matrix Strategic...
5 KB (586 words) - 05:30, 10 April 2025
2001). These two sources summarize three dimensions originally proposed by Ansoff and Hayes (1981). According to them, a strategic problem arises from analysis...
26 KB (3,047 words) - 18:48, 15 May 2025
scorecard • Ansoff matrix OGSM • Managerial grid model PEST analysis • Growth–share matrix STP • MECE principle Business Model Canvas • Kraljic matrix Strategic...
63 KB (7,349 words) - 08:38, 6 June 2025
adaptable corporation." In Proceedings of the 9th Dependency Structure Matrix (DSM) International Conference, 16–18 October 2007, Munich, Germany. Bonjour...
10 KB (1,230 words) - 17:54, 16 March 2025
scorecard • Ansoff matrix OGSM • Managerial grid model PEST analysis • Growth–share matrix STP • MECE principle Business Model Canvas • Kraljic matrix Strategic...
9 KB (1,065 words) - 15:26, 8 January 2025
scorecard • Ansoff matrix OGSM • Managerial grid model PEST analysis • Growth–share matrix STP • MECE principle Business Model Canvas • Kraljic matrix Strategic...
81 KB (8,766 words) - 00:10, 29 May 2025
Economies of scope make product diversification efficient, as part of the Ansoff Matrix, if they are based on the common and recurrent use of proprietary know-how...
15 KB (1,990 words) - 11:14, 25 May 2025
scorecard • Ansoff matrix OGSM • Managerial grid model PEST analysis • Growth–share matrix STP • MECE principle Business Model Canvas • Kraljic matrix Strategic...
23 KB (2,747 words) - 12:37, 16 February 2025
Borel proved a minimax theorem for two-person zero-sum matrix games only when the pay-off matrix is symmetric and provided a solution to a non-trivial...
138 KB (15,387 words) - 10:44, 6 June 2025
scorecard • Ansoff matrix OGSM • Managerial grid model PEST analysis • Growth–share matrix STP • MECE principle Business Model Canvas • Kraljic matrix Strategic...
10 KB (1,085 words) - 20:31, 22 May 2025
scorecard • Ansoff matrix OGSM • Managerial grid model PEST analysis • Growth–share matrix STP • MECE principle Business Model Canvas • Kraljic matrix Strategic...
6 KB (665 words) - 19:12, 9 February 2025
scorecard • Ansoff matrix OGSM • Managerial grid model PEST analysis • Growth–share matrix STP • MECE principle Business Model Canvas • Kraljic matrix Strategic...
12 KB (1,436 words) - 15:05, 23 May 2025
scorecard • Ansoff matrix OGSM • Managerial grid model PEST analysis • Growth–share matrix STP • MECE principle Business Model Canvas • Kraljic matrix Strategic...
23 KB (3,290 words) - 04:37, 23 April 2025
scorecard • Ansoff matrix OGSM • Managerial grid model PEST analysis • Growth–share matrix STP • MECE principle Business Model Canvas • Kraljic matrix Strategic...
24 KB (3,249 words) - 11:07, 24 May 2025
selecting the best strategies available to them. For example, by examining Ansoff's matrix, businesses can select from market penetration, market development...
4 KB (461 words) - 15:54, 16 May 2024
scorecard • Ansoff matrix OGSM • Managerial grid model PEST analysis • Growth–share matrix STP • MECE principle Business Model Canvas • Kraljic matrix Strategic...
6 KB (656 words) - 14:21, 11 February 2025
scorecard • Ansoff matrix OGSM • Managerial grid model PEST analysis • Growth–share matrix STP • MECE principle Business Model Canvas • Kraljic matrix Strategic...
3 KB (320 words) - 06:51, 25 May 2025
weaknesses relative to the external opportunities and threats; Growth-share matrix, which involves portfolio decisions about which businesses to retain or...
31 KB (3,810 words) - 11:09, 25 May 2025
scorecard • Ansoff matrix OGSM • Managerial grid model PEST analysis • Growth–share matrix STP • MECE principle Business Model Canvas • Kraljic matrix Strategic...
11 KB (1,223 words) - 04:49, 9 February 2025
scorecard • Ansoff matrix OGSM • Managerial grid model PEST analysis • Growth–share matrix STP • MECE principle Business Model Canvas • Kraljic matrix Strategic...
23 KB (2,927 words) - 16:18, 25 May 2025
scorecard • Ansoff matrix OGSM • Managerial grid model PEST analysis • Growth–share matrix STP • MECE principle Business Model Canvas • Kraljic matrix Strategic...
45 KB (5,457 words) - 05:01, 24 February 2025