Trade marketing is a discipline of marketing that relates to increasing the demand at the wholesaler, retailer, or distributor level rather than at the...
6 KB (732 words) - 20:20, 23 January 2024
In business and marketing, “trade” refers to the relationship between manufacturers and retailers. Trade Promotion refers to marketing activities that...
10 KB (1,154 words) - 00:05, 20 December 2023
tasks are contracted to dedicated marketing firms, like a media, market research, or advertising agency. Sometimes, a trade association or government agency...
60 KB (7,139 words) - 14:51, 4 April 2024
Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services...
46 KB (4,965 words) - 13:44, 30 May 2024
organizations involved in international trade. The traditional ethnocentric conceptual view of international marketing trade was counterbalanced by a global view...
12 KB (1,341 words) - 05:24, 8 June 2024
The Data & Marketing Association (formerly, Direct Marketing Association), also known as the DMA, is a trade organization for marketers. In 2017 their...
16 KB (1,694 words) - 15:06, 13 February 2024
The Trade Desk, Inc. (stylized as theTradeDesk) is an American multinational technology company that specializes in real-time programmatic marketing automation...
18 KB (1,672 words) - 16:22, 22 May 2024
The Marketing Agencies Association Group (MAAG), formerly known as the Marketing Communication Consultant Association (MCCA), is the trade association...
2 KB (177 words) - 07:38, 11 January 2024
intermediaries. Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion. Decisions...
24 KB (2,908 words) - 15:37, 24 May 2024
Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers...
39 KB (4,174 words) - 20:26, 19 April 2024
A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to...
20 KB (2,698 words) - 06:05, 31 January 2024
The Photo Marketing Association International (PMA) International Convention and Trade Show was an annual imaging technology trade show conducted by PMA...
4 KB (299 words) - 12:24, 25 March 2024
Angeles Times claims that Vector meets the Federal Trade Commission (FTC) definition of a multi-level marketing company because they sell their product through...
17 KB (1,607 words) - 14:02, 1 June 2024
The Ministry of Industry and Trade is a government ministry of Tanzania. Its offices are located in Dar es Salaam. The Minister is Kitila Mkumbo. The...
3 KB (145 words) - 07:32, 14 July 2022
challenges. In the United States, the Federal Trade Commission provides some guidance on environmental marketing claims. The commission is expected to do an...
31 KB (3,836 words) - 13:34, 7 April 2024
Cultivar (redirect from Marketing name)
cultivars may be associated with commercial marketing names referred to in the Cultivated Plant Code as "trade designations" (see below). A cultivar name...
38 KB (4,218 words) - 15:12, 6 June 2024
advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. A promotional plan specifies...
13 KB (1,716 words) - 07:12, 26 May 2024
their members such as research. Marketing boards differ from industry trade groups in that their primary goal is marketing towards consumers, not governments...
2 KB (278 words) - 16:35, 17 May 2022
Marketing Mix Modeling (MMM) is used to estimate the impact of various marketing tactics (marketing mix) on sales, which can then be used to forecast...
33 KB (4,588 words) - 16:05, 10 June 2024
Marketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms and channels to increase its sales...
82 KB (9,080 words) - 17:07, 1 June 2024
Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods...
16 KB (2,035 words) - 17:21, 1 June 2024
In order to collect marketing intelligence, marketing managers must be in constant touch with relevant books, newspapers, and trade publications. They...
6 KB (882 words) - 08:45, 3 October 2023
The study of the history of marketing, as a discipline, is meaningful because it helps to define the baselines upon which change can be recognised and...
90 KB (12,072 words) - 11:35, 28 May 2024
three elements: Sell (trade) Tell (inform) Dwell (entertain) E. Jerome McCarthy Marketing Advertising Co-creation Co-marketing Marketing mix modeling McCarthy...
43 KB (4,254 words) - 04:33, 22 April 2024
care services, professional services and trade services. Service marketers often use an expanded marketing mix which consists of the seven Ps: product...
89 KB (11,949 words) - 22:42, 12 March 2024
media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are...
112 KB (13,369 words) - 06:37, 9 June 2024
Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer. These services involve the planning...
15 KB (1,779 words) - 09:44, 23 April 2024
business-to-developer marketing. However, business marketing is typically associated with business-to-business marketing. The practice of a purveyor of goods trading with...
18 KB (2,204 words) - 00:21, 10 March 2024
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This...
38 KB (4,589 words) - 15:37, 8 March 2024
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products...
53 KB (6,936 words) - 17:37, 7 June 2024