The brand development index or BDI quantifies how well a brand performs in a market, compared with its average performance among all markets. That is,...

The CDI is useful in all marketing strategies when used with the Brand Development Index (BDI). The CDI can give vital data for marketers to allocate advertising...

In marketing, brand management refers to the process of controlling how a brand is perceived in the market. Tangible elements of brand management include...

Futures research Analytical techniques Brand Development Index (BDI)/ Category development index (CDI): 31–35  Brand/ Category penetration : 17-66  Benchmarking...

included in the pan-China stock indices CSI 300 Index, FTSE China A50 Index and Hang Seng China 50 Index. Ping An Insurance Group started off in 1988 as...

since 2008. Xtep engages mainly in the design, development, manufacturing, sales, marketing and brand management of sports equipment, including footwear...

existed until it was merged into Index Corporation in October 2010. The Atlus name continued as a brand used by Index Corporation for video game publishing...

countries. There is also an Anholt-GfK Roper City Brands Index. Futurebrand publishes the Country Brand Index every year, which includes an overall ranking...

qualitative analytical techniques including: Brand Development Index (BDI); Category development index (CDI); Brand/ Category penetration; Benchmarking; Blind...

Baltic Dry Index, an economic indicator Bradford Interchange, West Yorkshire, England (National Rail station code) Brand development index, a measure...

subjective aspects such as innovation, brand appeal, cultural diversity and competitive positioning. The index provides sub-rankings in the main areas...

An air quality index (AQI) is an indicator developed by government agencies to communicate to the public how polluted the air currently is or how polluted...

Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand...

provides several iShares-brand ETFs which provide exposure to segments of the index; these include: S&P/TSX Capped Energy Index Fund (TSX: XEG) S&P/TSX...

Lists of hotels – index of hotel list articles on Wikipedia List of defunct hotel chains Staff; et al. (2015). "The 2015 Big Brands Report". Hotel News...

Management and Development is a quarterly, peer-reviewed, academic journal covering place branding. It is published by Emerald Publishing and indexed by Scopus...

performance. The memo defined a brand man's work as: Study carefully the shipments of his brands by units. Where brand development is heavy ... examine carefully...

physical campaign performance in China, Loewe topped the Lyst's Hottest Brand Index for the first time in the second quarter of 2023, a position previously...

tobacco papers. Imperial Brands is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. Imperial Brands has 30 factories worldwide...

Index, also called the FTSE 100 Index, FTSE 100, FTSE, or, informally, the "Footsie" /ˈfʊtsi/, is the United Kingdom's best-known stock market index of...

for stable and secure energy supplies and the development of gas as a renewable source. The renewed brand marked the transition towards the concept of...

upon by Francis Galton a decade later in the development of Eugenics. The modern term "body mass index" (BMI) for the ratio of human body weight to squared...

the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ...

Dove is a personal care brand owned by the British consumer goods company Unilever. Dove products are sold in more than 150 countries and are offered...

organization. This can include providing opportunities for professional development and growth, as well as establishing clear communication channels and...

Japan World Intellectual Property Organization (2024). "Global Innovation Index 2024: Unlocking the Promise of Social Entrepreneurship". www.wipo.int. p...

someone whose role is sales management. The role typically involves talent development. Churchill mentioned that the antecedents of sales performance are based...

REPORT-Saving Volvo:Geely buys brand and management test". Reuters. 2010-07-22. "Geely Automobile to join Hang Seng Index, Li & Fung to be removed". Reuters...

Sustainability Index and Environmental Performance Index. Some methods let us track sustainable development. These include the UN Human Development Index and ecological...

gas stations under the apollostation brand and until 2023, in its own Idemitsu and Shell brands; the Shell brand being used under the license of Shell...