Lester Wunderman (June 22, 1920 – January 9, 2019) was an American advertising executive widely considered the creator of modern-day direct marketing....
9 KB (1,047 words) - 21:08, 27 February 2024
direct marketer Lester Wunderman, alongside his brother Irving Wunderman, and colleagues Ed Ricotta and Harry Kline, opened Wunderman, Ricotta & Klein...
13 KB (1,132 words) - 01:56, 4 April 2024
direct marketer Lester Wunderman, alongside his brother Irving Wunderman, and colleagues Ed Ricotta and Harry Kline, opened Wunderman, Ricotta & Klein...
9 KB (831 words) - 17:53, 30 October 2023
Mail order (section Wunderman)
prices, but the term "direct marketing" was only coined in 1967, by Lester Wunderman — considered to be the father of contemporary direct marketing. He...
34 KB (3,791 words) - 18:07, 27 May 2024
VML (agency) (section Wunderman Thompson)
Thompson was acquired by WPP in 1987. In 1958, direct marketer Lester Wunderman opened Wunderman, Ricotta & Klein (WRK) and is widely considered to be the...
9 KB (816 words) - 11:58, 26 May 2024
were established in 1928. In 1967, Lester Wunderman identified, named, and defined the term "direct marketing". Wunderman—considered to be the father of contemporary...
39 KB (4,895 words) - 10:13, 23 February 2024
Wunderman is a surname. Notable people with the surname include: Lester Wunderman (1920–2019), American advertising executive Michael Wunderman, American...
274 bytes (67 words) - 20:54, 22 February 2021
Valenstein (1899–1982), co-founder of the Grey Group Lester Wunderman (1920–2019), founder of Wunderman, Inc., creator of modern-day direct marketing and...
150 KB (12,409 words) - 14:28, 23 May 2024
after Montgomery Ward's time. In 1967 Lester Wunderman identified, named, and defined "direct marketing". Wunderman — considered to be the father of contemporary...
31 KB (3,826 words) - 11:43, 20 May 2024
Moeschberger, biostatistician (b. 1940) Alan Trask, politician (b. 1933) Lester Wunderman, advertising executive, creator of direct marketing (b. 1920) Paul...
268 KB (20,382 words) - 20:32, 12 April 2024
award[citation needed] Artemas Ward, 1975 Advertising Hall of Fame inductee Lester Wunderman, 1999 Advertising Hall of Fame inductee Many creative artists spent...
9 KB (997 words) - 16:34, 26 January 2024
Willie Worsley, community leader and basketball player (class of 1964) Lester Wunderman, advertising expert, consultant, professor, author, photographer (class...
67 KB (6,758 words) - 18:40, 12 April 2024
immigrants; they divorced in 1945 (she later married advertising executive Lester Wunderman). Frank Malina died in 1981 in Boulogne-Billancourt, near Paris, France...
12 KB (1,043 words) - 10:33, 30 April 2024
nationwide as the Christian Broadcasting Network. Advertising executive Lester Wunderman coined the phrase "direct marketing" in a speech in New York to the...
61 KB (8,020 words) - 00:29, 28 April 2024
ISBN 0333371852 Ezra, Kate (1988). Art of the Dogon: selections from the Lester Wunderman collection. New York: The Metropolitan Museum of Art. ISBN 978-0870995071...
16 KB (1,798 words) - 23:38, 12 May 2024
American politician, member of the Florida Senate (1969–1971, 1973–1982). Lester Wunderman, 98, American Hall of Fame advertising executive, creator of direct...
224 KB (15,945 words) - 06:03, 25 May 2024
pp. 11–42. Ezra, Kate (1988). Art of the Dogon: selections from the Lester Wunderman collection. New York: The Metropolitan Museum of Art. ISBN 978-0-87099-507-1...
54 KB (7,357 words) - 09:58, 26 May 2024
ISBN 978-3-937248-46-2 Ezra, K. (1988). Art of the Dogon: selections from the Lester Wunderman collection. New York: The Metropolitan Museum of Art. ISBN 0870995073...
105 KB (12,801 words) - 14:47, 10 May 2024
Wells Lawrence Carol H. Williams Janet L. Wolff Robert W. Woodruff Lester Wunderman James Webb Young "AAF Hall of Fame: History". Maheshwari, Sapna (2017-04-25)...
4 KB (459 words) - 00:01, 9 June 2023
showing movies at its military installations all over the world. Born: Lester Wunderman, American advertising executive known as "the father of direct marketing"...
48 KB (6,678 words) - 17:55, 15 January 2024
Gallery/African Arts, (1978) Ezra, Kate, Art of the Dogon: Selections from the Lester Wunderman Collection, Metropolitan Museum of Art (1988), ISBN 9780810918740....
10 KB (908 words) - 23:08, 22 January 2024
President and founder of Agvar Chemicals Inc. and Aegis Pharmaceuticals Lester Wunderman (B.A. 1938), advertising executive considered the creator of modern-day...
97 KB (12,625 words) - 23:22, 21 May 2024
June 21 – Hans Gerschwiler, Swiss figure skater (d. 2017) June 22 Lester Wunderman, American executive (d. 2019) Jack Karwales, American football player...
105 KB (10,963 words) - 20:59, 25 May 2024
football player (died 2004) Walt Masterson, baseball pitcher (died 2008) Lester Wunderman, executive (died 2019) June 25 – Ozan Marsh, pianist (died 1992) June...
40 KB (3,405 words) - 17:33, 4 April 2024
March 20, 2020) [3] Ezra, Kate, Art of the Dogon: Selections from the Lester Wunderman Collection, Metropolitan Museum of Art (1988), pp. 23–25, ISBN 9780810918740...
7 KB (795 words) - 09:11, 24 August 2023
longtime friend Lester Wunderman, CEO of the advertising firm Young & Rubicam) to understand donor behavior to international issues. Wunderman and he believed...
18 KB (2,626 words) - 11:40, 10 September 2023
himself with the techniques of veteran commercial direct mail marketer Lester Wunderman and figured out how to apply them to marketing nonprofit causes. The...
12 KB (1,483 words) - 16:38, 31 December 2022
1945-2010 American pornographic actor Ketty Lester Revoyda Frierson 1934- American actress and singer Mark Lester Mark Letzer 1958- English former child actor...
357 KB (434 words) - 16:14, 25 May 2024