The brand development index or BDI quantifies how well a brand performs in a market, compared with its average performance among all markets. That is,...

The CDI is useful in all marketing strategies when used with the Brand Development Index (BDI). The CDI can give vital data for marketers to allocate advertising...

In marketing, brand management refers to the process of controlling how a brand is perceived in the market. Tangible elements of brand management include...

Baltic Dry Index, an economic indicator Bradford Interchange, West Yorkshire, England (National Rail station code) Brand development index, a measure...

countries. There is also an Anholt-GfK Roper City Brands Index. Futurebrand publishes the Country Brand Index every year, which includes an overall ranking...

Futures research Analytical techniques Brand Development Index (BDI)/ Category development index (CDI): 31–35  Brand/ Category penetration : 17-66  Benchmarking...

Management and Development is a quarterly, peer-reviewed, academic journal covering place branding. It is published by Emerald Publishing and indexed by Scopus...

qualitative analytical techniques including: Brand Development Index (BDI); Category development index (CDI); Brand/ Category penetration; Benchmarking; Blind...

existed until it was merged into Index Corporation in October 2010. The Atlus name continued as a brand used by Index Corporation for video game publishing...

subjective aspects such as innovation, brand appeal, cultural diversity and competitive positioning. The index provides sub-rankings in the main areas...

included in the pan-China stock indices CSI 300 Index, FTSE China A50 Index and Hang Seng China 50 Index. Ping An Insurance Group started off in 1988 as...

since 2008. Xtep engages mainly in the design, development, manufacturing, sales, marketing and brand management of sports equipment, including footwear...

provides several iShares-brand ETFs which provide exposure to segments of the index; these include: S&P/TSX Capped Energy Index Fund (TSX: XEG) S&P/TSX...

Index, also called the FTSE 100 Index, FTSE 100, FTSE, or, informally, the "Footsie" /ˈfʊtsi/, is the United Kingdom's best-known stock market index of...

An air quality index (AQI) is an indicator developed by government agencies to communicate to the public how polluted the air currently is or how polluted...

Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand...

for stable and secure energy supplies and the development of gas as a renewable source. The renewed brand marked the transition towards the concept of...

of the Good Country Index. Anholt has been called the "founder", "champion" and "instigator" of the Nation Brands and Place Brands terms and field of study...

Lists of hotels – index of hotel list articles on Wikipedia List of defunct hotel chains Staff; et al. (2015). "The 2015 Big Brands Report". Hotel News...

physical campaign performance in China, Loewe topped the Lyst's Hottest Brand Index for the first time in the second quarter of 2023, a position previously...

upon by Francis Galton a decade later in the development of Eugenics. The modern term "body mass index" (BMI) for the ratio of human body weight to squared...

Dove is a personal care brand owned by the British consumer goods company Unilever. Dove products are sold in more than 150 countries and are offered...

Sustainable development is an approach to growth and human development that aims to meet the needs of the present without compromising the ability of future...

poverty include the Energy Development Index (EDI), the Multidimensional Energy Poverty Index (MEPI), and Energy Poverty Index (EPI). Both binary and multidimensional...

traded along value chains. Recent estimates from Brand Finance used in the Global Innovation Index (GII) suggest that the global value of intangibles...

performance. The memo defined a brand man's work as: Study carefully the shipments of his brands by units. Where brand development is heavy ... examine carefully...

organization. This can include providing opportunities for professional development and growth, as well as establishing clear communication channels and...

its own product development and manufacturing facilities (THG Labs in the UK and Bentley Laboratories in the USA) for both own-brands and third parties...

gas stations under the apollostation brand and until 2023, in its own Idemitsu and Shell brands; the Shell brand being used under the license of Shell...

relations or benefits. Training and development professionals ensure that employees are trained and have continuous development. This is done through training...