The elaboration likelihood model (ELM) of persuasion is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty...

the heuristic-systematic model of information processing and the elaboration likelihood model. The heuristic-systematic model of information processing...

communication is and by bypassing the deliberation process. The Elaboration likelihood model (ELM) forms a new facet of the route theory. It holds that the...

lasting attitude change. HSM is quite similar to the elaboration likelihood model, or ELM. Both models were predominantly developed in the early- to mid-1980s...

also has an important influence in Social judgment theory, Elaboration Likelihood Model, Cognitive Dissonance and Narrative paradigm. Self-persuasion...

advertising effects AISDALSLove DAGMAR marketing Elaboration likelihood model (article) Elaboration likelihood model (section) Demetrios Vakratsas and Tim Ambler...

acknowledgment of this study. Another model that stems from the Yale attitude change approach is the elaboration likelihood model which is a contemporary approach...

as using the peripheral route to persuasion, according to the Elaboration Likelihood Model. Lane et al. state that the different types of persuasion depend...

conceptualizations, such as the heuristic-systematic model and the elaboration likelihood model. However, Cook and his associates responded by suggesting that...

to change. Attitude polarization Belief Cognitive dissonance Elaboration likelihood model Expectancy-value theory Ludwig Lange Propositional attitude Sergei...

dominant or typical responses in the context of the situation. Elaboration likelihood model – maintains that information processing, often in the case of...

Edge-localized mode Elaboration likelihood model Eukaryotic Linear Motif resource, a database on patterns in protein sequences Export Land Model, a model for the...

field of social psychology in 1986. Their theory is called the elaboration likelihood model of persuasion. In their theory, there are two different routes...

of conceptual proliferation Elaboration likelihood model, a psychological theory on the change of attitudes Elaboration principle, a process of recruiting...

T.; Petty, Richard E. (1984). Kinnear, Thomas C. (ed.). "The Elaboration Likelihood Model of Persuasion". Advances in Consumer Research. 11: 673–675. MacKenzie...

Cacioppo collaborated with Richard E. Petty to develop the elaboration likelihood model (ELM) of attitudes and persuasion and began investigations of...

expertise, trustworthiness, and attractiveness. The elaboration likelihood model, as well as heuristic models of persuasion, suggest that a number of factors...

Combining SJT with dual-process theories of persuasion, such the Elaboration Likelihood Model (ELM) created by Petty and Cacioppo, is one prospective avenue...

More specifically, his current work examines the Elaboration Likelihood Model of persuasion. This model is used to understand prejudice, consumer choice...

reinforcing spiral model (Slater 2007), the conditional model of political communication effects (McLeod et al. 2009), the elaboration likelihood model (Petty &...

theories of advertising effects AISDALSLove DAGMAR marketing Elaboration likelihood model (article) Kuehlwein, JP; Schaefer, Wolfgang (2015). Rethinking...

also a theory to explain behavior), the elaboration likelihood model, and the extended parallel process model. Examples of well-known, and frequently...

information. Dual-process theories of persuasion (such as the elaboration likelihood model) maintain that persuasion is mediated by two separate routes:...

dominated by dual-process models, particularly the elaboration likelihood model (ELM) and the heuristic-systematic model. These models aim to explain why individuals...

with the model, and to empirical situations in which estimates of threshold locations are disordered. These issues are discussed in the elaboration of the...

(marketing) AISDALSLove DAGMAR marketing Elaboration likelihood model (article) Elaboration likelihood model (section) Advertising research (Article with...

social status than low self-monitors. Research drawing on the elaboration likelihood model suggests that high self-monitors, more than low self-monitors...

stand higher hierarchically, according to them. Identity salience, the likelihood of role identities being invoked in different situations, is the result...

motivated / tempted to purchase) a product or service. The "Elaboration Likelihood Model" is used to demonstrate how persuasion occurs. When a marketing...

studies Curiosity – Quality related to inquisitive thinking Elaboration likelihood model – A dual process theory of persuasion Emotion – Conscious subjective...