Trade marketing is a discipline of marketing that relates to increasing the demand at the wholesaler, retailer, or distributor level rather than at the...

In business and marketing, “trade” refers to the relationship between manufacturers and retailers. Trade Promotion refers to marketing activities that...

tasks are contracted to dedicated marketing firms, like a media, market research, or advertising agency. Sometimes, a trade association or government agency...

Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services...

organizations involved in international trade. The traditional ethnocentric conceptual view of international marketing trade was counterbalanced by a global view...

The Data & Marketing Association (formerly, Direct Marketing Association), also known as the DMA, is a trade organization for marketers. In 2017 their...

intermediaries. Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion. Decisions...

The Trade Desk, Inc. (stylized as theTradeDesk) is an American multinational technology company that specializes in real-time programmatic marketing automation...

The Marketing Agencies Association Group (MAAG), formerly known as the Marketing Communication Consultant Association (MCCA), is the trade association...

Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers...

The Ministry of Industry and Trade is a government ministry of Tanzania. Its offices are located in Dar es Salaam. The Minister is Kitila Mkumbo. The...

The Photo Marketing Association International (PMA) International Convention and Trade Show was an annual imaging technology trade show conducted by PMA...

Angeles Times claims that Vector meets the Federal Trade Commission (FTC) definition of a multi-level marketing company because they sell their product through...

Marketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms and channels to increase its sales...

their members such as research. Marketing boards differ from industry trade groups in that their primary goal is marketing towards consumers, not governments...

A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to...

challenges. In the United States, the Federal Trade Commission provides some guidance on environmental marketing claims. The commission is expected to do an...

advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. A promotional plan specifies...

care services, professional services and trade services. Service marketers often use an expanded marketing mix which consists of the seven Ps: product...

media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are...

The study of the history of marketing, as a discipline, is meaningful because it helps to define the baselines upon which change can be recognised and...

cultivars may be associated with commercial marketing names referred to in the Cultivated Plant Code as "trade designations" (see below). A cultivar name...

Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods...

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products...

mix brand owned by PT Mayora Indah and the Philippines-based Vouno Trade Marketing Services Inc. This brand was fortified with SIGMAvit. In 1992, Energen...

Marketing Mix Modeling (MMM) is statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of...

Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer. These services involve the planning...

In order to collect marketing intelligence, marketing managers must be in constant touch with relevant books, newspapers, and trade publications. They...

created through tangible effort. Mutual consent is the main condition of trade. Marketing activity must minimize the likelihood of post-transaction dispute....

business-to-developer marketing. However, business marketing is typically associated with business-to-business marketing. The practice of a purveyor of goods trading with...