Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and...
160 KB (20,760 words) - 20:06, 22 May 2025
Sustainable consumer behavior is the sub-discipline of consumer behavior that studies why and how consumers do or do not incorporate sustainability priorities...
26 KB (3,372 words) - 23:25, 23 May 2025
Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology...
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consumer Customer Consumer behaviour Consumer debt Consumer leverage ratio Consumer organization Consumer reporting agency Consumer choice Consumer culture...
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The Journal of Consumer Behaviour is a bimonthly peer-reviewed academic journal dedicated to the study of consumer behaviour. It was established in 2001...
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Durable good (redirect from Consumer durables)
In economics, a durable good or a hard good or consumer durable is a good that does not quickly wear out or, more specifically, one that yields utility...
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2020-02-25. Singaravelu, Dr. K. (October 2013). "Rural Consumer Behaviour on Fast Moving Consumer Goods" (PDF). Archived (PDF) from the original on 2018-10-08...
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construction of consumers in Western discourse about their consumption behaviours. The classification includes four different images of consumers: the rational...
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determined by many types of consumer behaviour. A rise in income leads to a change in consumer behaviour. When income increases, consumers are able to afford goods...
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mass-marketing Consumer culture – Lifestyle hyper-focused on buying material goods Consumer ethnocentrism – Psychological concept of consumer behaviour Consumer movement –...
60 KB (7,245 words) - 20:36, 30 May 2025
for brand loyalty can be equally essential. Advertising management Consumer behaviour Personal selling Kennedy, Chris (2019). Web. Write. Sell.: Write Ads...
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has argued for applying evolutionary psychology to marketing and consumer behaviour. He wrote a blog for Psychology Today and hosts a podcast titled "The...
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Top-of-mind awareness (category Consumer behaviour)
awareness (TOMA) is a measure of how aware is a consumer of a brand. It is part of consumer behaviour, and is a key aspect of marketing research and marketing...
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Zhao, Min (November 2017). "Behavioural economics, consumer behaviour and consumer policy: state of the art". Behavioural Public Policy. 1 (2): 190–206...
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COBRA (consumers' online brand related activities) is a theoretical framework related to understanding consumer's behavioural engagement with brands on...
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Retail (redirect from Business to consumer)
portal Economy portal Automated retail Direct-to-consumer Business-to-business B2G Consumer behaviour Convenience store Department store Dollar store Dry...
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For example, when a consumer writes reviews or when a consumer gives a useful idea for new product development then that consumer is creating value for...
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assumption that consumers move through a series of cognitive (thinking) and affective (feeling) stages culminating in a behavioural (doing e.g. purchase...
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across behavioural sciences are explored by various applied disciplines and practiced in the context of everyday life and business. Consumer behaviour, for...
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Top-line growth (section Consumer-behaviour approach)
businesses to capture top-line growth by capitalising on a shift in consumer behaviour or preferences. Businesses can invest in research activities and data...
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Consumer culture describes a lifestyle hyper-focused on spending money to buy material or goods. Consumer culture became prominent in the United States...
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of consumer education are also beginning to emerge as people become more aware of the need for ethical consumerism and sustainable consumer behaviour in...
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An alpha consumer is someone that plays a key role in connecting with the concept behind a product, then adopting that product, and finally validating...
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Consumer neuroscience is the combination of consumer research with modern neuroscience. The goal of the field is to find neural explanations for consumer...
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rather than production, and the advertising techniques used to create consumer behaviour amount to the destruction of psychic and collective individuation...
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influential: The negative effects of social media verification". Journal of Consumer Behaviour. 21 (3): 614–624. doi:10.1002/cb.2039. ISSN 1472-0817....
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Consumer capitalism is a theoretical economic and social political condition in which consumer demand is manipulated in a deliberate and coordinated way...
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American business history B2B Marketing Brand awareness Consumer confusion Consumer behaviour Content marketing Database marketing Demand chain Digital...
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empowering consumers to make ethically informed consumption choices and providing campaigners with reliable information on corporate behaviour. Such criteria-based...
38 KB (4,454 words) - 14:06, 26 May 2025