Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight...

Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that...

Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free...

Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft...

An advertising ID is a unique user ID assigned to a mobile device (smart phone, tablet computer), or operating environment, to help advertising services...

online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. The first acknowledged advertising agency...

Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product...

Social advertising can refer to: Social advertising (social relationships), advertising using the social environment to reach its target audience Social...

False advertising is the act of publishing, transmitting, or otherwise publicly circulating an advertisement containing a false claim, or statement, made...

Video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that...

advertising characters List of European advertising characters List of Australian and New Zealand advertising characters List of Japanese advertising...

Sex appeal in advertising is a common tactic employed to promote products and services. Research indicates that sexually appealing content, including...

Gender in advertising refers to the images and concepts in advertising that depict and reinforce stereotypical gender roles. Advertisements containing...

Advertising adstock or advertising carry-over is the prolonged or lagged effect of advertising on consumer purchase behavior. Adstock is an important component...

Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This...

An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an...

Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately...

contracted to dedicated marketing firms, like a media, market research, or advertising agency. Sometimes, a trade association or government agency (such as...

The advertising industry is the global industry of public relations and marketing companies, media services, and advertising agencies. Several large advertising...

In-flight advertising is advertising that targets potential consumers aboard an airplane. It includes commercials during in-flight entertainment programming...

Surrogate advertising is a form of advertising which is used to promote products which are banned or limited from advertising under government regulations...

The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily...

In politics, campaign advertising is propaganda through the media to influence a political debate and, ultimately, voters. Political consultants and political...

Advertising to children refers to the act of advertising products or services to children as defined by national laws and advertising standards. From...

usually refers to the most common manipulative media in business terms – "advertising". In English, propaganda was originally a neutral term for the dissemination...

Yahoo!, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and its advertising platform, Yahoo! Native. Yahoo was established by Jerry Yang and David...

marketing tool. The Colonel's image is still used extensively in the chain's advertising. The chain is well known for the "finger lickin' good" slogan, which...

Legal advertising is advertising by lawyers (attorneys), solicitors and law firms. Legal marketing is a broader term referring to advertising and other...

history, the German automotive company Volkswagen has applied myriad advertising methods. In 1949, William Bernbach, along with colleagues, Ned Doyle...

In advertising and media analysis, reach (or cumulative audience, cumulative reach, net audience, net reach, net unduplicated audience, or unduplicated...