supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more...

Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services...

either single-level marketing (in which a direct seller makes money purely from sales) and multi-level marketing (in which the direct seller may earn money...

highlighted the potential of marketing through mass emails. However, as email marketing developed as an effective means of direct communication, in the 1990s...

Direct text marketing is a form of SMS marketing. This includes using a medium which involves text messaging over a mobile device and can be done from...

Direct digital marketing is a marketing method that uses such things as a consumer's email to send advertisements and other forms of communications to...

The Data & Marketing Association (formerly, Direct Marketing Association), also known as the DMA, is a trade organization for marketers. In 2017 their...

optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet...

service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to...

2008 definition with the AMA's 1935 version: "Marketing is the performance of business activities that direct the flow of goods, and services from producers...

intermediaries then this is known as a zero-level distribution system or direct marketing. A level one (sometimes called one-tier) channel has a single intermediary...

communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, sponsorship, communication, public...

Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers...

country, or foreign direct investment into the country. International marketing is required for the development of the marketing mix for the country....

autoresponder.[citation needed] Direct mail. Although more costly, direct mail software has been developed that enables drip marketing techniques using standard...

relevant marketing to satisfy that niche's wants and demands. Niche marketing also closely interlinks with direct marketing as direct marketing can easily...

that business marketing generally entails shorter and more direct channels of distribution.[citation needed] While consumer marketing is aimed at large...

Direct Marketing Association of South Africa (DMASA) is a Section 21 Company and self-regulatory organization empowered by law to ensure that direct marketers...

Database marketing is a form of direct marketing that uses databases of customers or potential customers to generate personalized communications in order...

The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the...

FDA granted Philip Morris authorization to make a "reduced exposure" marketing claim, considering that switching completely from cigarettes to Iqos reduces...

Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather...

In marketing and advertising, frequency refers to the number of times a target audience is exposed to a particular message or advertisement within a given...

Levinson's 1984 book Guerrilla Marketing. Guerrilla marketing uses multiple techniques and practices in order to establish direct contact with potential customers...

selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. A promotional...

marketing is a method of direct marketing that involves people distributing, auditing, selling or sampling promotions in the "field". Field marketing...

The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move...

media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are...

Activation based on direct-response marketing will focus on generating immediate sales transactions. Before executing its marketing activities, a firm...

of companies which use multi-level marketing (also known as network marketing, direct selling, referral marketing, and pyramid selling) for most of their...