The elaboration likelihood model (ELM) of persuasion is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty...

the heuristic-systematic model of information processing and the elaboration likelihood model. The heuristic-systematic model of information processing...

acknowledgment of this study. Another model that stems from the Yale attitude change approach is the elaboration likelihood model which is a contemporary approach...

communication is and by bypassing the deliberation process. The Elaboration likelihood model (ELM) forms a new facet of the route theory. It holds that the...

advertising effects AISDALSLove DAGMAR marketing Elaboration likelihood model (article) Elaboration likelihood model (section) Demetrios Vakratsas and Tim Ambler...

also has an important influence in Social judgment theory, Elaboration Likelihood Model, Cognitive Dissonance and Narrative paradigm. Self-persuasion...

lasting attitude change. HSM is quite similar to the elaboration likelihood model, or ELM. Both models were predominantly developed in the early to mid-1980s...

of conceptual proliferation Elaboration likelihood model, a psychological theory on the change of attitudes Elaboration principle, a process of recruiting...

field of social psychology in 1986. Their theory is called the elaboration likelihood model of persuasion. In their theory, there are two different routes...

dominant or typical responses in the context of the situation. Elaboration likelihood model – maintains that information processing, often in the case of...

theories of advertising effects AISDALSLove DAGMAR marketing Elaboration likelihood model (article) Kuehlwein, JP; Schaefer, Wolfgang (2015). Rethinking...

conceptualizations, such as the heuristic-systematic model and the elaboration likelihood model. However, Cook and his associates responded by suggesting that...

information. Dual-process theories of persuasion (such as the elaboration likelihood model) maintain that persuasion is mediated by two separate routes:...

dual-process models of persuasion, especially the elaboration likelihood model and heuristic-systematic model, dominated persuasion research. These models attempt...

effects AIDA (marketing) DAGMAR marketing Elaboration likelihood model (article) Elaboration likelihood model (section) Atmalib: https://lib.atmajaya.ac...

as using the peripheral route to persuasion, according to the Elaboration Likelihood Model. Lane et al. state that the different types of persuasion depend...

Cacioppo collaborated with Richard E. Petty to develop the elaboration likelihood model (ELM) of attitudes and persuasion and began investigations of...

T.; Petty, Richard E. (1984). Kinnear, Thomas C. (ed.). "The Elaboration Likelihood Model of Persuasion". Advances in Consumer Research. 11: 673–675. MacKenzie...

expertise, trustworthiness, and attractiveness. The elaboration likelihood model, as well as heuristic models of persuasion, suggest that a number of factors...

Edge-localized mode Elaboration likelihood model Eukaryotic Linear Motif resource, a database on patterns in protein sequences Export Land Model, a model for the...

reinforcing spiral model (Slater 2007), the conditional model of political communication effects (McLeod et al. 2009), the elaboration likelihood model (Petty &...

More specifically, his current work examines the Elaboration Likelihood Model of persuasion. This model is used to understand prejudice, consumer choice...

(SDOH), SDOMH include the non-medical factors that play a role in the likelihood and severity of health outcomes, such as income levels, education attainment...

also a theory to explain behavior), the elaboration likelihood model, and the extended parallel process model. Examples of well-known, and frequently...

the model finds its theoretical roots in other prominent social psychological theories such as the heuristic-systematic model and the Elaboration Likelihood...

stand higher hierarchically, according to them. Identity salience, the likelihood of role identities being invoked in different situations, is the result...

objective reality testing and social reality testing (e.g. the elaboration likelihood model). It argues that there is no such thing as objective reality...

motivated / tempted to purchase) a product or service. The "Elaboration Likelihood Model" is used to demonstrate how persuasion occurs. When a marketing...

to change. Attitude polarization Belief Cognitive dissonance Elaboration likelihood model Expectancy-value theory Ludwig Lange Propositional attitude Sergei...

studies Curiosity – Quality related to inquisitive thinking Elaboration likelihood model – Dual process theory Emotion – Conscious subjective experience...