Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is typically...

content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social...

intermediaries. Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion. Decisions...

Marketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms and channels to increase its sales...

The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the...

Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This...

or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store...

media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are...

Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities in...

Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product...

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a...

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or...

Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers...

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by...

Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows...

Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods...

In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand...

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products...

take the form of email marketing, although other media can also be used. Drip marketing is distinct from other database marketing in two ways: (1) the timing...

A chief marketing officer (CMO), also called a global marketing officer or marketing director, or chief brand officer, is a corporate executive responsible...

Diversity marketing, also known as inclusive marketing, inclusion marketing, or in-culture marketing, is a marketing paradigm which sees marketing (and especially...

utilitarian or luxurious, entry-level or high-end, etc.) through the marketing mix. Once a brand has achieved a strong position, it can become difficult...

Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination...

Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers...

Interactive marketing, sometimes called trigger-based or event-driven marketing, is a marketing strategy that uses two-way communication channels to allow...

A marketing board is an organization created by many producers to try to market their product and increase consumption and thus prices. It can also be...

The Color Marketing Group (CMG) is an international association for color design professionals which identifies the direction of color and design trends...

Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct...

Marketing intelligence (MI) is the everyday information relevant to a company's markets, gathered and analyzed specifically for the purpose of accurate...

Industrial marketing or business-to-business marketing is the marketing of goods and services by one business to another. Industrial goods are those an...