Ad Lib (typeface)

Ad Lib
CategoryDisplay
Designer(s)Freeman Craw
FoundryATF
Date released1961
Ad Lib sample text
Sample

Ad Lib is a decorative typeface that was designed in 1961 by Freeman Craw for American Type Founders. The typeface allegedly inspired by Harold Adler's design for the 1958 film Bonjour Tristesse.[1][2] Filmotype also designed a narrow variant, Filmotype Pioneer[3] and a wider variant, Filmotype Moose.[4]

Originally released with two variants for many characters,[5] but digital versions only one variant.[2]

References

[edit]
  1. ^ Bradley, Susan (January 26, 2016). Harold Adler talks about title design & film production for Saul Bass. Vimeo (Video).
  2. ^ a b "Ad Lib in use". Fonts In Use. Retrieved 2025-05-03.
  3. ^ "Filmotype Pioneer in use". Fonts In Use. Retrieved 2025-05-03.
  4. ^ "Filmotype Moose in use". Fonts In Use. Retrieved 2025-05-03.
  5. ^ McGrew 1993, p. 3.

Further reading

[edit]
  • McGrew, Mac (1993). American Metal Typefaces of the Twentieth Century (2nd revised ed.). New Castle, Delaware: Oak Knoll Books. ISBN 0-938768-34-4.