Bharatiya Janata Party campaign for the 2024 Indian general election

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The Bharatiya Janata Party (BJP) is one of the two major political parties in India and has been the ruling party since the 16th Lok Sabha. It is seeking re-election in the 2024 parliamentary election as the leading party of the National Democratic Alliance, with Narendra Modi as its Prime Ministerial candidate.^[2]

Background[edit]

The campaign follows the successful campaign in 2014 and 2019, where the BJP won a majority of the seats in the Lok Sabha.

The national executive meeting of BJP held on 16 and 17 January 2023 saw the party reaffirm its faith in Prime Minister Narendra Modi and extend the tenure of BJP national president J. P. Nadda.^[2][3]

Alliance[edit]

The National Democratic Alliance abbreviated as NDA (IAST: Rāṣhṭrīya Jānātāntrik Gaṭhabandhan) is a big-tent, mostly centre-right to right-wing political alliance led by the Bharatiya Janata Party.

Campaign[edit]

Abki Baar 400 Par (This Time for 400) is a political slogan used by the Bharatiya Janata Party (BJP) and its leader, Prime Minister Narendra Modi for the 2024 general election.^[6][7] The slogan refers to the ambition of winning 400 out of 543 seats in the Lok Sabha.^[8]

The slogan has been used by the BJP in previous elections, including the 2019 general election with some changes. It has become a rallying cry for the party's supporters and a symbol of its political ambitions.^[9] Election analysts have said that the path for the BJP to achieve this goal will likely be by winning more seats in the south of India than in previous elections.^[10]

The party has held political rallies in multiple states with national leadership including Prime Minister Modi, Party President Nadda and Amit Shah campaigning actively.^[11][12][13]

PM Modi's remarks on INC's Wealth redistribution Survey sparked controversy in which he referred Muslims as "infiltrators" and accused INC of snatching wealth of Hindus and distribute it to the Muslims Infiltrators. ^[14][15][16] It was heavily criticised by the Liberal Ecosystem of India and termed as Hatred Politics by the INC.^[17]

Manifesto[edit]

The Bharatiya Janata Party started a campaign to gather public recommendations and suggestions for the advancement of the State and the country, which will be incorporated into the party's manifesto for the 2024 general elections.^[18][19]

A manifesto committee was formulated headed by Rajnath Singh. Nirmala Sitharaman acted as the convenor with Piyush Goyal as the co-convenor and senior leaders Shivraj Singh Chouhan, Vasundhara Raje and others as members.^[20]

BJP Manifesto was released on 14 April,2024 at 8:30 AM by Prime Minister Modi, BJP President JP Nadda, Rajnath Singh, Amit Shah and Nirmala Sitaraman at the BJP Headquarters.

The BJP proposed a 'GYAN' formula consisting of four segments - Garib (poor), Yuva (youth), Annadata (farmers) and Nari (women) in its manifesto.^[21] The Bharatiya Janata Party started a campaign to gather public recommendations and suggestions for the advancement of the State and the country, which will be incorporated into the party's manifesto titled 'Modi ki guarantee' for the 2024 general elections.^{[22][23][24][25][26][27][28]}

• Nari Shakti Vandan Adhiniyam: In order to assure women's representation in the legislatures of the states and the national leadership, the BJP pledged to systematically implement the Nari Shakti Vandan Adhiniyam.
• Lakhpati Didi: 3 crore rural women are being empowered to become "Lakhpati Didis".
• Free ration: Under the PM Garib Kalyan Anna Yojana, the BJP announced that it would give 80 crore citizens free rations for the next five years.
• Increasing MSP: on crops on a periodic basis was pledged in the manifesto. 6,000 rupees in annual financial support under the PM Kisan Samman Nidhi Yojana.
• Free electricity: The PM Surya Ghar Muft Bijli Yojana's free power for low-income homes was another pledge in the manifesto.
• For youngsters: BJP pledge to enact laws to stop the leak of competitive test question papers. Increase the startup ecosystem's reach to encourage youth entrepreneurship. Expanding job prospects in the manufacturing sector. Creating jobs through the development of infrastructure. Creating jobs through growing the tourism industry
• One Nation, One Election: In its manifesto, or Sankalp Patra, the BJP includes "One Nation, One Election," for the general elections. This implies that simultaneous elections for the Lok Sabha and all the state assemblies may take place in 2029.^[29]
• Uniform Civil Code: The manifesto includes the implementation of the Uniform Civil Code (UCC).^[30]
• Free Ayushman for all senior citizens: Under the Ayushman Bharat initiative, all senior citizens would be eligible for free, high-quality healthcare up to Rs 5 Lakhs.
• US$5 trillion economy: The BJP pledges to increase India's GDP to US$5 trillion by 2025 and $10 trillion by 2032. The Ministry of Finance has predicted that India's economy will rank third overall in the world.^[31][32] Earlier in 2018 and then again in 2019, Modi had stated the goal of the country reaching a GDP of US$5 trillion by 2022 and 2024 respectively, which didn't end up happening, partially because of the economic downturn associated with the COVID-19 pandemic.^[33][34]
• United Nations Security Council: committed to securing India's UN Security Council permanent membership.
• Third-largest economic power: India will rank as the country with the third-largest GDP. India's rank rose from the 11th to the 5th largest GDP in the last ten years.
• Man on Moon and Bhartiya Antriksh Station: to establish a permanent Bhartiya Antriksh Station and send a man to the moon.

Major promises in manifesto[edit]

1. Modi Ki Guarantee for Garib Parivar Jan - Continuing old schemes such as Pradhan Mantri Ujjwala Yojana, Ayushman Bharat Yojana, Har Ghar Jal , Pradhan Mantri Garib Kalyan Anna Yojana, Pradhan Mantri Awas Yojana, Pradhan mantri Surya ghar muft bijli Yojana , slum redevelopment.
2. Modi Ki Guarantee for Middle-Class Parivar Jan
3. Modi ki Guarantee for Nari Shakti - 3cr lakhpati didis
4. Modi ki Guarantee for Young Citizens - laws to prevent paper leaks, vibrant startup ecosystem
5. Modi ki Guarantee for Senior Citizens - Aayushman to senior citizens, teerth Yatra
6. Modi ki Guarantee for Kisan Samman
7. Modi ki Guarantee for Fishermen Families
8. Modi ki Guarantee for Shramik Samman
9. Modi ki Guarantee for MSME, Small Traders and Vishwakarmas
10. Modi ki Guarantee for Sabka Saath Sabka Vikas
11. Modi ki Guarantee for Vishwa Bandhu Bharat
12. Modi ki Guarantee for Surakshit Bharat
13. Modi ki Guarantee for Prosperous Bharat
14. Modi ki Guarantee for Global Manufacturing Hub
15. Modi ki Guarantee for World-Class Infrastructure
16. Modi ki Guarantee for Ease of Living in Cities
17. Modi ki Guarantee for Virasat Bhi, Vikas Bhi
18. Modi ki Guarantee for Good Governance
19. Modi ki Guarantee for Swastha Bharat
20. Modi ki Guarantee for Quality Education
21. Modi ki Guarantee for Sports Development
22. Modi Ki Guarantee for Balanced Regional Development
23. Modi ki Guarantee for Technology and Innovations
24. Modi ki Guarantee for Sustainable Bharat

Results[edit]

See also[edit]

• National Democratic Alliance
• Bharatiya Janata Party
• 2024 Indian general election
• Abki Baar 400 Par

References[edit]