GoMo

GoMo
Product typeMobile telecommunications
OwnerIndependent: Eir (Ireland), Salt Mobile (Switzerland), Singtel subsidiaries (Singapore, Thailand, Philippines, Australia), Epic Ltd. (Cyprus)
CountryOperates in Ireland, Switzerland, Singapore, Thailand, Philippines, Cyprus
Introduced2019
Related brandsSingtel, Iliad (company), Epic (Cyprus)
MarketsIreland, Switzerland, Singapore, Thailand, Philippines, Cyprus
Website

GoMo (or GOMO) is the name of three independently operated, [1][2][3] online-only mobile telephone flanker brands. Although they share the same name and digital-only business model, GoMo services are operated independently under different parent companies in various countries.

GoMo primarily offers SIM-only mobile services with online sign-up, app-based account management, and no in-person customer service. [4] While the brand markets itself as digital-only, in some countries such as the Philippines, SIM cards are also distributed through physical retail outlets (e.g., convenience stores and malls). [5]

History and Market Presence

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  • GOMO Singapore was the first to launch, on 25 March 2019, using the Singtel mobile network. [3]
  • GOMO Thailand was launched in May 2020 and is operated by Advanced Info Service (AIS), a partly-owned Singtel subsidiary. The service was marketed with a low-cost, app-based subscription model. [6]
  • GOMO Philippines launched on 1 October 2020, and is operated by Globe Telecom, another partly-owned Singtel subsidiary. It became the country’s first fully digital telco and surpassed 1 million subscribers by 2021. [7]
  • GoMo Ireland was launched on 15 October 2019, using the Eir mobile network. It gained attention for its €9.99 unlimited plan and had over 250,000 customers by October 2020.[1] [8]
  • GoMo Switzerland launched on 16 November 2021 using the Salt mobile network. Like its Irish counterpart, it offered digital-only, low-cost SIM plans. [9]
  • GoMo Cyprus launched in November 2024 and is a trading name of Epic Ltd., one of Cyprus’s major mobile operators. Unlike the other GoMo brands, it is not affiliated with Singtel or Iliad. GoMo Cyprus debuted with a €5.99/month promotional plan, later rising to €9.99/month. [2]
  • GoMo Australia was operated by Optus, a wholly-owned subsidiary of Singtel. The service launched in 2020 [10] but stopped accepting new customers on 1 June 2023, and all services officially ceased on 15 December 2023. [11]

Products and services

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Ireland

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GoMo Ireland offers a single SIM-only post-paid mobile plan that includes:

  • Unlimited calls to Irish mobiles and landlines
  • Unlimited texts to Irish mobiles
  • 120 GB of 4G/5G data (with unlimited lower-speed data thereafter)
  • 10 GB of EU roaming data The service is managed entirely online via the GoMo website. [1][12][13][14][15][16]

Switzerland

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GoMo Switzerland offers a SIM-only plan that includes:

GoMo

  • Unlimited local calls and SMS
  • Unlimited domestic 4G/5G data
  • Promotional price of CHF 9.95/month for the first 50,000 customers now (30.04.2025) CHF 12.95/ Month

GoMo+

  • Unlimited local calls and SMS
  • Unlimited domestic 4G/5G data + 3GB Europa
  • Sold until 29.04.2025 for CHF 14.95/ Month

GoMo Europe

  • Unlimited local calls and SMS
  • Unlimited domestic + europa 4G/5G data (20GB Highspeed)
  • Price CHF 19.95/ Month

The service is provided by Salt and positioned as a budget digital offering. [17]

[18]

[19]

[20]

Singapore

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GOMO Singapore provides contract-free SIM-only plans with varying data and roaming options. As of 2025, their popular plan includes:

  • 300 GB of 5G+ data
  • 800 local minutes and 800 SMS
  • 10 GB of roaming data to selected destinations (e.g., Malaysia, Indonesia)

Plans are app-managed and start from S$14.33/month. [4]

Thailand

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GoMo Thailand, operated by AIS, offers digitally managed SIM-only plans such as:

  • Unlimited data at speeds up to 10 Mbps
  • Unlimited calls to other AIS numbers
  • Monthly fee of THB 299

All sign-up and account management is via the GOMO Thailand mobile app. [6]

Philippines

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GOMO Philippines offers prepaid SIM-only plans with no expiry on data. Popular offers include:

  • 30 GB of data for ₱399
  • 25 GB with 100 minutes + 500 texts for ₱299

Users can convert data into call minutes or SMS using the app (“Mo Creds”).

The service is fully digital, with SIMs available online and in physical retail outlets. [5]

Cyprus

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GoMo Cyprus, operated by Epic Ltd., provides a single SIM-only plan that includes:

  • Unlimited national calls and SMS
  • Unlimited 5G mobile data, with a fair use limit of 100GB per month (after which speeds are reduced with no extra charge)
  • 14 GB of EU/EEA roaming data, in line with the "Roam Like at Home" policy and GoMo’s fair usage policy [1]
  • Fixed monthly price of €9.99 (launched at €5.99 for early users)

Services are managed online via the GoMo portal; no physical support centers are offered. [2]

Customer service

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GoMo does not provide customer support through phone lines or in-person service centers. Instead, all assistance is handled through digital channels such as live chat, email, mobile apps, and official social media platforms. This online-only support model is consistent with GoMo’s digital-first approach across all operating countries.[21][22][23]

References

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  1. ^ a b c "New mobile network GoMo takes aim at Irish operators". The Irish Times. Retrieved 2025-04-30.
  2. ^ a b c "GoMo: revolutionising mobile telephony in Cyprus!". cyprus-mail.com. 2024-11-15. Retrieved 2025-04-30.
  3. ^ a b "Singtel launches all-digital mobile experience with GOMO - Singtel". www.singtel.com. Retrieved 2025-04-30.
  4. ^ a b "GOMO Plans: Which GOMO plan should you get? - Singtel". www.singtel.com. Retrieved 2025-04-30.
  5. ^ a b Adu (2024-01-31). "GOMO Philippines Prepaid Plans Explored (2025)". Phone Travel Wiz. Retrieved 2025-04-30.
  6. ^ a b "Singtel launches Thai version GOMO under AIS – OCWorkbench". en.ocworkbench.com. Retrieved 2025-04-30.
  7. ^ "All-digital telco GOMO reaches 1M subs". 2021-08-26. Retrieved 2025-04-30.
  8. ^ "Mobile brand GoMo reaches 250,000 customer mark". Mobile brand GoMo reaches 250,000 customer mark. 2020-10-12.
  9. ^ "Salt introduces GoMo mobile brand with unlimited data for CHF 10".{{cite news}}: CS1 maint: url-status (link)
  10. ^ "Optus launches Singtel's Gomo mobile brand in Australia". iTnews. Retrieved 2025-04-30.
  11. ^ Dennis, Alex (2023-11-13). "Optus officially ending the Gomo Mobile brand with users to be moved to Catch Mobile". Ausdroid. Retrieved 2025-04-30.
  12. ^ Adrian Weckler (2019-10-19). "Eir to launch 5G mobile service next week". Irish Independent. Retrieved 2020-01-16.
  13. ^ Adrian Weckler (2019-12-03). "Mobile firm to end its €10 deal in weeks after hitting cap of 100,000 customers". Irish Independent. Retrieved 2020-01-16.
  14. ^ Adrian Weckler (2019-10-17). "Smooth operator: Eir's new mobile offering aims to take a byte out of its main rivals". Irish Independent. Retrieved 2020-01-16.
  15. ^ "Eir's first quarter revenues dip 3% while earnings rise by 2%". RTÉ. 2019-11-14. Retrieved 2020-01-16.
  16. ^ Adrian Weckler (2019-10-20). "Adrian Weckler: 'GoMo rips mobile market apart'". Irish Independent. Retrieved 2020-01-16.
  17. ^ Booth, Nick (2021-11-16). "Swiss operator Salt launches GoMo brand budget service". Mobile Europe. Retrieved 2025-04-30.
  18. ^ "Factsheet GoMo" (PDF). GoMo (in Swiss High German). 2025-04-30. Retrieved 2025-04-30.
  19. ^ "Factsheet GoMo Europe" (PDF). GoMo (in Swiss High German). 2025-04-30. Retrieved 2025-04-30.
  20. ^ "Factsheet GoMo+" (PDF). Salt. 2025-04-30. Retrieved 2025-04-30.
  21. ^ Josh Crosbie. "Eir Launches New Irish Mobile Network GoMo". SPINSouthWest. Retrieved 2019-11-19.
  22. ^ admin-ion. "Help & Support". GoMo. Retrieved 2025-04-30.
  23. ^ "FAQs - GOMO". www.gomo.ph. Retrieved 2025-04-30.
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