Kwebbelkop

Kwebbelkop
Personal information
Born
Jordi Maxim van den Bussche

(1995-06-01) June 1, 1995 (age 30)
Amsterdam, the Netherlands
YouTube information
Channels
Years active2011–present
GenreGaming
Subscribers15.1 million[1]
Views7.04 billion[1]
Silver Play Button100,000 subscribers2014
Gold Play Button1,000,000 subscribers2015
Diamond Play Button10,000,000 subscribers2019
Last updated: 2 July 2025

Jordi Maxim van den Bussche (born 1 June 1995), also known as Kwebbelkop, is a Dutch YouTuber and AI promoter. He is known for his Let's Play content of a variety of games, mainly Minecraft, Roblox, and Grand Theft Auto 5.[2] In 2021, he began phasing out his channel in favor of running the VTuber channel Bloo from the background. Eventually, in 2022, he debuted an AI version of himself on his main channel, created completely from scratch. It received much backlash.

Early life

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Jordi Maxim van den Bussche[3][4] was born on 1 June 1995, in Amsterdam, the Netherlands.[5]

Career

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Kwebbelkop created his channel in April 2008, but he began uploading videos in 2011, starting with Call of Duty content.[6] He created the collective Robust in 2014 with his friends and prominent YouTubers Jelly and Slogoman, moving in with them.[7] He was also a part of PewDiePie's short-lived creator network.[8] Kwebbelkop signed to marketing agency Kairos Media in 2017.[9] In 2018, he released his own game, Impossible Runner, for PC and mobile.[10][11] In 2019, he released another game with Dutch studio Webble Games. Called Havocado, it is similar to the party game Gang Beasts.[12] He signed with BroadbandTV Corp in June of that year.[13]

In April 2021, Kwebbelkop announced that he had invested millions of euros into a VTuber channel he created called Bloo. He had previously been posting daily for the past decade, but he decided to "sunset" his channel if Bloo's revenue surpassed his own.[14] In December, he announced the he was replacing himself on his main channel with a VTuber.[15] He explained that the change followed a long period of previous burnout where he commonly experienced twitchy eyes and back pain. He also left Robust in 2019 due to mental health issues.[8] Kwebbelkop also stated that the VTuber can be molded to fit the needs of their audience.[16][17][18][19] In August 2022, Kwebbelkop debuted an AI version of himself created from scratch using technology from his company, JVDBStudios. He claims it looks, sounds, and plays video games exactly like him.[20][21] He had received much backlash on the decision, and argued persistently on Twitter.[8][22] In October 2023, Kwebbelkop debuted the 2.0 version of his AI, with an AI version of himself instead of an avatar.[23]

References

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  1. ^ a b "About Kwebbelkop". YouTube.
  2. ^ Partis, Danielle (20 February 2018). "Kwebbelkop: "I was told six years ago that I was too late to make it on YouTube"". influencerupdate.biz. Archived from the original on 2 July 2025. Retrieved 2 July 2025.
  3. ^ Spangler, Todd (30 March 2017). "'Fastlane' Arcade-Shooter Game to Feature 20-Plus YouTube Creators as Characters (EXCLUSIVE)". Variety. Retrieved 2 July 2025.
  4. ^ Shaul, Brandy (25 May 2017). "YouTuber Kwebbelkop on What It's Like to Star in Mobile Game Fastlane: Road to Revenge". Adweek. Archived from the original on 2 July 2025. Retrieved 2 July 2025.
  5. ^ @kwebbelkop (1 June 2025). "Happy birthday to me. I'm finally 30" (Tweet). Retrieved 2 July 2025 – via Twitter.
  6. ^ Winslow, Levi (3 August 2023). "Big-Name Gaming YouTuber Is Happy To Have His AI Take Over". Yahoo News. Archived from the original on 2 July 2025. Retrieved 2 July 2025.
  7. ^ de Meulder, Martijn (5 January 2016). "Deze Amsterdamse Youtuber verdiende €100.000 in december" [This Amsterdam Youtuber earned €100,000 in December]. Quote (in Dutch). Retrieved 2 July 2025.
  8. ^ a b c Ganesan, Kiran P. (8 August 2023). "Our Hot Take On The Controversial 100% A.I. VTuber, Bloo By Kwebbelkop". Hype Malaysia. Archived from the original on 2 July 2025. Retrieved 2 July 2025.
  9. ^ Weiss, Geoff (8 November 2017). "U.K. Management Firm Kairos Talent Signs Top YouTube Gaming Star Kwebbelkop". Tubefilter. Archived from the original on 2 July 2025. Retrieved 2 July 2025.
  10. ^ Partis, Danielle (14 February 2018). "YouTube star Kwebbelkop releases his own game on Steam and mobile". influencerupdate.biz. Archived from the original on 2 July 2025. Retrieved 2 July 2025.
  11. ^ Partis, Danielle (11 June 2018). "Why Kwebbelkop is making the leap from creating videos to designing his own games". influencerupdate.biz. Archived from the original on 2 July 2025. Retrieved 2 July 2025.
  12. ^ Bailey, Dustin (3 May 2019). "YouTuber Kwebbelkop's first game, Havocado, is now in Steam Early Access". PCGamesN. Archived from the original on 2 July 2025. Retrieved 2 July 2025.
  13. ^ Weiss, Geoff (25 June 2019). "BBTV Signs Kwebbelkop, Family Fun Pack, And Athletes Anthony Adams And Tristan Jass". Tubefilter. Retrieved 2 July 2025.
  14. ^ Weiss, Geoff (20 December 2021). "Veteran YouTuber Kwebbelkop, With 15 Million Subscribers, Is Sunsetting Channel For VTuber Venture 'Bloo'". Tubefilter. Archived from the original on 2 July 2025. Retrieved 2 July 2025.
  15. ^ Willing, Kevin (21 December 2021). "YouTuber zu GTA 5 und Minecraft mit 15 Mio. Abos hört auf: Will sich selbst durch virtuellen Avatar ersetzen" [YouTuber with 15 million subscribers stops: Wants to replace himself with a virtual avatar]. Mein MMO [de]. Archived from the original on 2 July 2025. Retrieved 2 July 2025.
  16. ^ Gutelle, Sam (19 August 2022). "VTubers are the future of YouTube. Just ask Kwebbelkop and Bloo". Tubefilter. Archived from the original on 2 July 2025. Retrieved 2 July 2025.
  17. ^ Weiss, Geoff (29 August 2022). "How much a YouTuber earns with about 500,000 subscribers on his 'VTube' channel". Business Insider. Archived from the original on 2 July 2025. Retrieved 2 July 2025.
  18. ^ Stokel-Walker, Chris (2 August 2023). "One of Gaming's Biggest YouTubers Wants to Replace Himself With AI". Wired. Archived from the original on 2 July 2025. Retrieved 2 July 2025.
  19. ^ Vallese, Zach (2 July 2025). "AI virtual personality YouTubers, or 'VTubers,' are earning millions". CNBC. Archived from the original on 2 July 2025. Retrieved 2 July 2025.
  20. ^ Gutelle, Sam (2 August 2023). "The gaming star who's turning himself into a VTuber has premiered "The Digital Kwebbelkop"". Tubefilter. Archived from the original on 2 July 2025. Retrieved 2 July 2025.
  21. ^ Stokel-Walker, Chris (14 August 2023). "Are AI YouTubers the future of content creation?". Canadian Broadcasting Corporation. Archived from the original on 2 July 2025. Retrieved 2 July 2025.
  22. ^ Cheong, Charissa (11 August 2023). "A YouTuber with 15 million subscribers has launched his own AI replacement. Some viewers are skeptical, but he thinks it'll secure his legacy". Business Insider. Archived from the original on 2 July 2025. Retrieved 2 July 2025.
  23. ^ Sliwinski, Katelyn (13 October 2023). "YouTuber Kwebbelkop announces second shift to AI content". The Michigan Daily. Archived from the original on 2 July 2025. Retrieved 2 July 2025.
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