Similarweb

Similarweb Ltd.
Type of site
 Public
Traded asNYSE: SMWB
Founded2007; 18 years ago (2007)
Headquarters
Area servedWorldwide
Founder(s)Or Offer
ChairpersonOr Offer
Key peopleOr Offer (CEO)
Industrymarket intelligence
ServicesWeb analytics, web traffic and ranking
RevenueIncrease$218.0 million (2023)[3]
Employees1,288
URLsimilarweb.com
Launched2007 (2007)
Current statusOnline

Similarweb Ltd. is a global software development and data aggregation company specializing in web analytics, web traffic and digital performance. The company has 12 offices worldwide. Similarweb went public on the New York Stock Exchange in May 2021.[4]

History

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The company was founded in 2007 by Or Offer in Tel Aviv, Israel. By 2009, Similarweb won the first Israeli SeedCamp, attracting the attention of international media and investors. The company was described as a competitor to Alexa.[5]

On February 24, 2014, Naspers invested $18 million into Similarweb and leading their Series C round. Within a month, Similarweb used a part of the capital for the acquisition of Israeli early-stage company TapDog for a few million dollars in shares and cash, less than a year after TapDog was founded.[6]

In May 2021, Similarweb made its public debut on the NYSE at a $1.6 billion valuation.[7][8]

Technology

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Similarweb develops tools that enable the analysis of the traffic and behavior of users on websites and apps. The service provides datasets and a platform marketed for individuals, teams, or companies requiring data for marketing, sales, and market research. The data is collected from a number of different sources that provide information about the internet and app usage of users, including various information partners, and anonymous data from users of the various dedicated browser addons that the company distributes.[9][10]

Ranking

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Similarweb ranks websites and apps based on traffic and engagement metrics. Its ranking is calculated according to the collected datasets and is updated on a monthly basis with new data. Also, The ranking system covers 210 categories of websites and apps in 190 countries and was designed to be an estimate of a website's popularity and growth potential. The company ranks websites based on traffic and engagement data, and ranks apps in the App Store (iOS/iPadOS) and Google Play Store based on downloads, installs & active user data.

Acquisitions

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Since its founding, Similarweb has made several acquisitions to expand its technology and data capabilities:

  • 2015 – Swayy, a personalized content discovery platform developer.[11][12]
  • 2015 – Quettra, a Silicon Valley–based mobile intelligence startup, to boost its mobile operations.[13][14]
  • 2021 – Embee to extend Similarweb's mobile user data sets.[15]
  • 2022 – "RankRanger" to extend Similarweb's offering to the SEO industry. Rank Ranger provides keyword rank tracking services and advanced APIs that have been added to Similarweb's existing SEO tools to create a more comprehensive suite.[16]
  • 2024 – Admetricks to expand Similarweb's ad intelligence offering.[17]
  • 2024 – 42matters to strengthen Similarweb's app intelligence offering.[18]
  • 2025 – The Search Monitor to enhance Similarweb's paid Search and affiliate marketing Solutions.[19]

See also

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References

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  1. ^ "Israeli Analytics Firm SimilarWeb To File For IPO On NYSE". April 18, 2021.
  2. ^ Solomon, Shoshanna. "New York City now home to 21 Israel-founded tech unicorns". www.timesofisrael.com.
  3. ^ "Document". www.sec.gov.
  4. ^ "Similarweb Announces Pricing of Initial Public Offering". Businesswire. 12 May 2021. Retrieved 27 July 2022.
  5. ^ "Series A funding". TechCrunch. 24 September 2013. Retrieved 24 August 2014.
  6. ^ "TapDog Acquisition". Globes Inc. 20 March 2014. Retrieved 24 August 2014.
  7. ^ Zara, Christopher (2021-05-12). "Similarweb stock makes NYSE debut in latest tech IPO: Here's what to know". Fast Company. Retrieved 2021-05-22.
  8. ^ Solomon, Shoshanna. "Digital analytics firm Similarweb to raise $180 million in NY IPO". www.timesofisrael.com. Retrieved 2021-05-22.
  9. ^ Jansen, Bernard J.; Jung, Soon-Gyo; Salminen, Joni (2022). "Measuring user interactions with websites: A comparison of two industry standard analytics approaches using data of 86 websites". PLOS ONE. 17 (5): e0268212. Bibcode:2022PLoSO..1768212J. doi:10.1371/journal.pone.0268212. ISSN 1932-6203. PMC 9140287. PMID 35622858.
  10. ^ "Similarweb Data Methodology". support.similarweb.com.
  11. ^ "Web traffic analytics co Similarweb acquires Swayy - Globes". Globes (in Hebrew). 20 July 2015. Retrieved 2018-06-05.
  12. ^ "Digital Measurement Service Similarweb Acquires Content Discovery Platform Swayy – TechCrunch". techcrunch.com. 20 July 2015. Retrieved 2018-06-05.
  13. ^ "Quettra Acquisition". TechCrunch. 10 December 2015. Retrieved 10 December 2015.
  14. ^ "Analytics company SimilarWeb acquires mobile intelligence startup Quettra for $10M+". VentureBeat. 2015-12-10. Retrieved 2018-06-05.
  15. ^ "Similarweb Acquires Leading Mobile-Insights Provider Embee Mobile". 10 November 2021. Archived from the original on 5 December 2021. Retrieved 5 December 2021.
  16. ^ "Similarweb Acquires Rank Ranger™, a Leading Provider of SEO and Search Rank Tracking Solutions". The Globe and Mail. Business Wire. 2022-05-16. Retrieved 2025-05-06.
  17. ^ "Similarweb Acquires Admetricks to Expand Ad Intelligence Offering" (Press release). 4 March 2024.
  18. ^ "Similarweb Announces Acquisition of 42matters, Strengthening Leadership in App Intelligence" (Press release). 1 July 2024.
  19. ^ "Similarweb Acquires The Search Monitor, Enhancing Paid Search and Affiliate Marketing Solutions" (Press release). 31 March 2025.
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