Tom's of Maine

Tom's of Maine
IndustryPersonal care products
Founded1970; 54 years ago (1970)
FoundersTom and Kate Chappell
Key people
Esilda Seng (General Manager, 2019–present)
ProductsNon-toxic/natural emphasis

Tom's of Maine is a U.S. manufacturer of natural personal care products. Tom's of Maine has been a majority-owned subsidiary of Colgate-Palmolive since 2006.[1] The company was founded in 1970 by Tom Chappell and Kate Chappell (née Cheney) in Maine, United States.


Tom's of Maine was founded by Tom and Kate Chappell in 1970 with a $5,000 loan, eventually growing into a $100 million business.[2][3] The company is based in Kennebunk, Maine and is a subsidiary of the multinational conglomerate Colgate-Palmolive, as of 2006.[4] Tom's of Maine has approximately 120 employees.[5] The company also employs factories elsewhere in the US and Canada via contract to produce some of their products.[5]

The company's products are sourced and derived from nature, with formulas that are free of artificial flavors, fragrances, colors, sweeteners, and preservatives.[6][7][8] The products are not tested on animals, and the company claims that its ingredient processing is supportive of human and environmental health.[6] While most of the company's products are vegan, some products contain propolis and/or beeswax sourced from bees.[9]


In 2006, a controlling 84% stake in Tom's of Maine was purchased by Colgate-Palmolive for $100 million;[10] the Chappells own the remaining sixteen percent. The acquisition was significant in getting more consumers to try Tom’s of Maine products.[11]

The terms of the purchase stipulate that the policies and company culture of the Tom's of Maine brand will be retained.[10]


  1. ^ "Colgate Purchasing Tom's of Maine - Tom's of Maine".
  2. ^ "Tom's Of Maine: Tom Chappell". NPR.
  3. ^ "Why the Tom's of Maine Founder Thinks He Can Create the Next Patagonia". Inc.
  4. ^ "Colgate Buys Tom's Of Maine For $100M - CBS News". 2006-03-21. Retrieved 2024-07-10.
  5. ^ a b "Fact Sheet". Retrieved 2021-03-25.
  6. ^ a b "Stewardship Model". Tom's of Maine. Archived from the original on 16 February 2022. Retrieved 16 February 2022.
  7. ^ "Ingredients". Tom's of Maine. Archived from the original on 16 February 2022. Retrieved 16 February 2022.
  8. ^ "What's not in our Products". Tom's of Maine. Archived from the original on 16 February 2022. Retrieved 16 February 2022.
  9. ^ "Ingredient Fact Sheet: Propolis - Tom's of Maine". Tom's of Maine. 302 Lafayette Center, Kennebunk, ME, 04043. Archived from the original on December 7, 2008. Retrieved July 28, 2011. At Tom's of Maine, the propolis we use is harvested carefully, ensuring that no bees are harmed in the process.{{cite web}}: CS1 maint: location (link)
  10. ^ a b "Colgate expands reach of quirky toothpaste". Gannett Co. Inc. The Associated Press. March 22, 2006. Retrieved July 28, 2011.
  11. ^ "Tom's of Maine launches $3M campaign to connect children with the outdoors". Mainebiz. Retrieved 2024-07-10.

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