Under the Influence is a Canadian radio documentary series about marketing and advertising presented by former adman Terry O'Reilly . It premiered on January 7, 2012 on CBC Radio One and currently has over a million radio listeners per week as well as over 25 million podcast downloads.
The series serves as a follow-up to two previous programs hosted by O'Reilly, O'Reilly on Advertising (2005) and The Age of Persuasion (2006–2011). While those shows focused primarily on advertising , this series focuses on marketing .
Episode guide [ edit ] Season 1 [ edit ] Season One Episode Guide[1]
Episode Title Broadcast Date 1x01 A New BRIC in the Wall January 7, 2012 1x02 Men Are From Sears January 14, 2012 1x03 Voices of Influence January 21, 2012 1x04 Great Brands That Never Advertise January 28, 2012 1x05 Getting Personal in the Classified Ads February 4, 2012 1x06 Big Chill Marketing: The Influence of Music February 11, 2012 1x07 The Marketing Genius of Steve Jobs - Part 1 February 18, 2012 1x08 The Marketing Genius of Steve Jobs - Part 2 February 25, 2012 1x09 Movie Marketing March 3, 2012 1x10 Marketing in a Crisis March 10, 2012 1x11 Accidental Brands March 17, 2012 1x12 Handcuffed By Brand Image March 24, 2012 1x13 When Big Brands Houdini March 31, 2012 1x14 Mascots April 7, 2012 1x15 Charlie Bit My Ad: When Advertising Works Too Well April 14, 2012 1x16 Sex in Advertising April 21, 2012 1x17 Hyper-Targeting: How Brands Track You Online April 28, 2012 1x18 Colour Schemes: How Colours Make Us Buy May 5, 2012 1x19 Brand Envy 2012 May 12, 2012 1x20 When Brands Apologize: Sorry Seems to Be the Smartest Word May 19, 2012 1x21 Books, Books, Books May 26, 2012 1x22 LGBT Advertising: Chasing the Pink Dollar June 2, 2012 1x23 It's the Little Things June 9, 2012 1x24 Striking Images: Matchbook Advertising June 16, 2012 1x25 Dear Terry June 23, 2012
Season 2 [ edit ] Season Two Episode Guide[2]
Episode# Broadcast # Title Broadcast Date 2x01 201 SHAME: The Secret Tool of Marketing January 5, 2013 2x02 202 A Prize In Every Box: Premiums, Toys and Box-Tops January 12, 2013 2x03 203 Timing Is Everything January 19, 2013 2x04 204 Radio Is Dead. Long Live Radio January 26, 2013 2x05 205 Buy Less: How Some Companies Profit By Asking You To Spend Less February 2, 2013 2x06 206 Look What They've Done To My Song, Ma February 9, 2013 2x07 208 Coming Soon - The Art Of The Movie Trailer February 23, 2013 2x08 209 Marketing Stunts March 2, 2013 2x09 210 Billion Dollar Brands March 9, 2013 2x10 211 Tales of Customer Service March 16, 2013 2x11 212 Selling Danger March 23, 2013 2x12 214 Famous Marketing Blunders April 6, 2013 2x13 215 Game Shows As Marketing April 13, 2013 2x14 216 Loss Leaders: How Companies Profit By Losing Money April 20, 2013 2x15 217 Brand Envy 2013 April 27, 2013 2x16 219 Nothing In Common: How Hollywood Portrays Ad People May 11, 2013 2x17 220 Real Time Advertising May 18, 2013 2x18 221 Nobody's Dead Anymore: Marketing Deceased Celebrities May 25, 2013 2x19 223 Trust In Advertising June 2, 2013 2x20 224 This I Know June 15, 2013 2x21 225 Dear Terry June 22, 2013
Season 3 [ edit ] Season Three Episode Guide[3]
Episode # Broadcast # Title Broadcast Date 3x01 301 Looking Out For #1 January 4, 2014 3x02 302 The Psychology of Price January 11, 2014 3x03 303 Cause Marketing January 18, 2014 3x04 304 Marketing Rock'N'Roll Part I January 25, 2014 3x05 305 Marketing Rock'N'Roll Part II February 1, 2014 3x06 306 Marketing The Olympics February 8, 2014 3x07 307 Ambush Marketing February 15, 2014 3x08 309 Have It Your Way: How Mass Customization Is Changing Marketing March 1, 2014 3x09 310 Viral Videos March 8, 2014 3x10 311 Advertising Alumni March 15, 2014 3x11 312 Sunny With A Chance of Mousetraps: How Weather Affects Marketing March 22, 2014 3x12 314 Elevator Pitches April 5, 2014 3x13 315 Terry's Bookshelf April 12, 2014 3x14 316 Brand Envy 2014 April 19, 2014 3x15 317 Nudge: The Persuasive Power of Whispers April 26, 2014 3x16 319 When Founders Are The Face of the Company May 10, 2014 3x17 320 Selling Death May 17, 2014 3x18 321 21st Century Brands May 24, 2014 3x19 323 Satisfaction Guaranteed June 7, 2014 3x20 324 When Brands Mock Other Brands June 14, 2014 3x21 325 Dear Terry 2014 June 21, 2014
Season 4 [ edit ] Episode # Broadcast # Title Broadcast Date 4x01 401 Strange Brands January 3, 2015 4x02 402 Controversy Advertising January 10, 2015 4x03 403 Selling Ugly January 17, 2015 4x04 404 Selling The Moon: Part 1 January 24, 2015 4x05 405 Selling The Moon: Part 2 January 31, 2015 4x06 406 Marketing Hit Songs February 7, 2015 4x07 408 For Your Consideration: The Hollywood Oscar Campaigns The Public Never Sees February 21, 2015 4x08 409 Geography As Branding February 28, 2015 4x09 410 The Sharing Economy March 7, 2015 4x10 411 Giftvertising March 14, 2015 4x11 413 The Marketing Innovations Episode March 28, 2015 4x12 414 Limited Edition Brands April 4, 2015 4x13 415 Tourism Marketing April 11, 2015 4x14 416 Brand Envy 2015 April 18, 2015 4x15 417 Show Me The Money: The World of Product Placement April 25, 2015 4x16 419 Even In The Dark: How Packaging Persuades You To Buy May 9, 2015 4x17 420 Sue Me, Sue You Blues: Famous Advertising Lawsuits May 16, 2015 4x18 421 Bookmarks 2015 May 23, 2015 4x19 422 The Internet of (Marketing) Things May 30, 2015 4x20 424 Selling Yourself: The Art of Personal Branding June 13, 2015 4x21 425 Ask Terry 2015 June 20, 2015
Season 5 [ edit ] Season Five Episode Guide[4]
Episode # Broadcast # Title Broadcast Date 5x01 501 How Marketing Created Rituals 5 January 2016 5x02 502 Promise Less, Profit More 13 January 2016 5x03 503 Zombie Brands 20 January 2016 5x04 504 When Marketers Lie 27 January 2016 5x05 505 Small Move, Big Gain 3 February 2016 5x06 506 Words Invented By Marketers 10 February 2016 5x07 508 Movie Merchandising 24 February 2016 5x08 509 Achilles Heel Advertising: Repositioning The Competition 2 March 2016 5x09 510 Live and Let Buy: Where You Live Dictates What You Purchase 9 March 2016 5x10 511 Liar For Hire: And Other Strange Service Companies 16 March 2016 5x11 513 Bouncing Back: How Marketers Survive Debacles 30 March 2016 5x12 514 World’s Oldest Brands 6 April 2016 5x13 515 Business As Unusual: The World of B2B Advertising 13 April 2016 5x14 516 Brand Envy (2016) 20 April 2016 5x15 518 Strange Bedfellows: Advertising & Porn – Part I 4 May 2016 5x16 519 Strange Bedfellows: Advertising & Porn – Part II 11 May 2016 5x17 520 Radio Still Makes Waves 18 May 2016 5x18 521 Persuasive Perks: The World of Loyalty Programs 25 May 2016 5x19 522 Bookmarks 2016 1 June 2016 5x20 523 When Madison Avenue Met Broadway: The World of Industrial Musicals 8 June 2016 5x21 524 Commercial Parodies 15 June 2016 5x22 525 Ask Terry (2016) 22 June 2016
Season 6 [ edit ] Title Broadcast Date 6x01 601 The Crazy World of Trademarks January 5, 2017 6x02 602 Unforeseen Circumstances: How Companies are Affected by Chance January 12, 2017 6x03 603 Passport Revoked: When Brands Fail Internationally January 19, 2017 6x04 604 What A Difference A Difference Makes: Standing Out In The Marketplace January 26, 2017 6x05 605 Judgment Day: Super Bowl Advertising February 2, 2017 6x06 606 Lead Balloons: When Negative Brand Names Work February 9, 2017 6x07 608 Brands In Cars Getting Coffee: Sponsorship Marketing February 23, 2017 6x08 609 The Elephant in the Room: Humane Marketing vs. Profit March 2, 2017 6x09 610 The Odd Couple: Unlikely Marketing Collaborations March 9, 2017 6x10 611 The Frankenstein Factor: Inventors Who Regret Their Inventions March 16, 2017 6x11 613 The Wizarding world of Influencer Marketing March 30, 2017 6x12 614 Selling the Dream: Real Estate Advertising April 6, 2017 6x13 616 Brand Envy: #Canada150 May 11, 2017 6x14 618 The Lean Mean Money Machine: How Marketing Affects Sports June 1, 2017 6x15 619 Now Splinter Free: How Marketing Broke Taboos June 8, 2017 6x16 620 Cannes Creative Advertising Be Effective? June 15, 2017 6x17 621 Bookmarks 2017 June 22, 2017 6x18 622 Ask Terry 2017 June 29, 2017 6x19 628 Guys and Dolls: Gender Marketing, Part 1 August 12, 2017 6x20 629 Guys and Dolls: Gender Marketing, Part 2 August 17, 2017 6x21 630 Grab Your Wallets: When Brands Go Political August 24, 2017 6x22 631 The Most Interesting Adman in the World: The Story of Albert Lasker August 31, 2017
Season 7 [ edit ] Title[5] [6] Broadcast Date 7x01 701 Put It Between Your Knees and Squeeze: Marketing A Fad January 4, 2018 7x02 702 I See A Little Silhouetto Of A Brand: How Old School Products Survive January 11, 2018 7x03 703 Damn the Torpedoes January 18, 2018 7x04 704 Underwear In Your Mailbox: Subscription Marketing January 25, 2018 7x05 705 Delicious Names: Marketing Appetite Appeal January 30, 2018 7x06 706 A Wild & Crazy Idea: How Companies Solve Big, Hairy Problems February 8, 2018 7x07 707 Comic Book Ads February 15, 2018 7x08 708 Kentucky Fried Brand Myths February 22, 2018 7x09 709 Celebrities: Living To Tell The Tales March 1, 2018 7x10 710 Worthless to Priceless March 8, 2018 7x11 711 Three products you didn't know were named after their inventors March 15, 2018 7x12 712 Famous Jingles: How a franchisee gone rogue inspired the Big Mac Song March 22, 2018 7x13 713 Famous Jingles, Part Two March 29, 2018 7x14 715 Hey Vern! When Ads Go Hollywood April 12, 2018 7x15 716 Brand Envy 2018 April 19, 2018 7x16 717 Bookmarks 2018 April 26, 2018 7x17 718 Lemonade: Marketing a Negative May 3, 2018 7x18 720 Avon Calling: Door to Door Marketing May 17, 2018 7x19 721 Marching Orders: Household Products Invented by the Military May 24, 2018 7x20 722 Guinness Book of World Ad Records May 30, 2018 7x21 723 How Tourism Survives a Tragedy June 7, 2018 7x22 724 Fasten Your Seatbelts: How Self-Driving Cars and Marketing Collide June 14, 2018 7x23 725 Ask Terry 2018 June 21, 2018
Season 9 [ edit ] Episode Title Broadcast Date[7] 9x01 Same Bat Time, Same Bat Channel: Marketing TV Shows May 28, 2020 9x02 Goliath Meet David: Small Brands That Beat The Big Boys January 9, 2020 9x03 Putting Fans In Stands: How Sports Teams Sell Tickets January 16, 2020 9x04 Sound + Vision: Album Covers As Marketing January 23, 2020 9x05 Sound + Vision: Album Covers As Marketing, Part Two January 30, 2020 9x06 Set Jetting: Film Locations As Tourism Marketing February 6, 2020 9x07 Getting Personal In The Classified Ads February 13, 2020 9x08 The Name Game: Brand Names In Different Countries February 20, 2020 9x09 Search Parties: The Relentless Hunt For New Customers February 27, 2020 9x10 Come Fly With Me: Airports Are Now Brands March 5, 2020 9x11 For Better or For Worse: Wedding Marketing March 12, 2020 9x13 Lend Us Your Ears: The Intimate Art of ASMR Marketing March 26, 2020 9x14 Thumbs Up or Thumbs Down: The New World of Online Reviews April 2, 2020 9x15 Takes a Licking and Keeps on Ticking: Advertising Torture Tests April 9, 2020 9x16 Brand Envy 2020 April 16, 2020 9x18 Talk Ain’t Cheap: How Conversations Impact Business April 30, 2020 9x19 Flip, Flop or Fly: The World of Test Markets May 7, 2020 9x20 Setting The Table: Best Opening Stories May 14, 2020 9x21 Fix It Again, Tony: Brand Nicknames May 21, 2020 9x23 Bookmarks 2020 June 4, 2020 9x24 Branding A Disease June 11, 2020 9x25 You Must Remember This: The Mandela Effect June 18, 2020
Season 10 [ edit ] Episode Title Broadcast Date[8] 10x01 The Times They Are A-Changin': Brands Crushed By Zeitgeist January 7, 2021 10x02 Switch-Pitchers: When Spokespeople Change Brands January 14, 2021 10x03 You're Soaking In It: Female Brand Icons January 21, 2021 10x04 Escape Or Die Frying: The Art Of The Movie Poster January 28, 2021 10x05 It’s a bird, it’s a plane, it’s Superheroes in Advertising! February 4, 2021 10x07 It’s Finger Lickin’ Bad: Marketing in the Time of Covid February 18, 2021 10x08 Celestial Advertising: The Art of Skywriting February 25, 2021 10x09 The Future Is Furry: Animals In Advertising March 4, 2021 10x10 Brand Envy 2021 March 11, 2021 10x11 Brands Are People, Too: Products Named After Inventors (Encore) March 18, 2021 10x12 Air Quotes: Creative Radio 2021 March 25, 2021 10x13 Red Carpet Marketing: The Business of Award Shows April 1, 2021 10x14 One Toke Over The Line: 50-Year Marketing Milestones April 8, 2021 10x15 Who Will Buy My Memories: Fan Club Marketing April 15, 2021 10x16 I Can’t Believe I Ate The Whole Thing: Surviving The Ad Biz April 22, 2021 10x17 Son of Crocodile Dundee: Nostalgia Advertising April 29, 2021 10x18 There’s Something About Mary: Mad Woman Mary Wells) May 6, 2021 10x20 Bookmarks 2021 May 20, 2021 10x21 Too Many Turk Brodas: Trading Card Marketing May 27, 2021 10x22 The Show Must Go On: Broadway Marketing June 3, 2021 10x23 Tombstone Tourists: The Growth of Cemetery Tourism June 10, 2021 10x24 Can’t Get Enough of the Wonderful Duff: Fake Hollywood Brands June 17, 2021 10x25 Ask Terry 2021 June 24, 2021
Season 11 [ edit ] Episode Title Broadcast Date[9] 11x01 Number Fever: Surprising Stories of Bottle Cap Marketing January 5, 2022 11x02 Perry Mason Moments: The Most Unexpected Ads of 2021 January 12, 2022
Credits [ edit ] Terry O'Reilly - Creator, Writer, Producer, Host Debbie O'Reilly - Series Producer Keith Ohman - Sound Engineer Geoff Devine - Sound Engineer Ian LeFeuvre and Ari Posner - Theme Music Sidney O'Reilly - Co-Writer, Digital Content Producer & Social Media Manager Callie O'Reilly - Graphic Designer, Audio Editor James Gangl, Jillian Gora, Allison Pinches, Abby Forsyth, & Patrick James Asselin - Researchers Lama Balaghi, Tanya Moryoussef, Margy Gilmour, Myra El-Bayoumi, Courteney Pitcher and Warren Brown - Past Researchers References [ edit ] External links [ edit ]