Vercel

Vercel Inc.
FormerlyZEIT (2015–2020)
Company typePrivate
Industry
Headquarters
San Francisco, California
,
U.S.
Area served
Worldwide
Key people
Guillermo Rauch (CEO)
Websitevercel.com

Vercel is an American cloud application company. The company created and maintains the Next.js web development framework.[1]

Vercel provides developer tools, frameworks, and cloud infrastructure to build and maintain websites.[2] It is the maker of v0[3] and AI SDK.[4] The company maintains a free open-source library for building AI-generated products.[5]

History

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Vercel was founded by Guillermo Rauch in 2015 as ZEIT.[6][7] Rauch had previously created the realtime event-driven communication library Socket.IO[8] and Next.js, the open source framework that Vercel optimized for their platform. [1] ZEIT was rebranded to Vercel in April 2020, although it retained the company's triangular logo.[6][9]

In June 2021, Vercel raised $102 million in a Series C funding round.[10] In 2023, Vercel released an AI web development tool called v0 that creates web applications with natural language prompts;[3] it won a 2025 Webby Award for developer tools.[11] In 2023, Vercel released a software development kit called AI SDK[12] designed to allow developers to build conversational streaming interfaces in JavaScript and TypeScript.[13] In May 2024, Vercel raised $250 million in a funding round which valued the company at $3.25 billion.[3]

Acquisitions

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On December 9, 2021, Vercel acquired Turborepo.[14]

On October 25, 2022, Vercel acquired Splitbee.[15]

On January 22, 2025, Vercel acquired Tremor.[16]

Architecture

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Vercel's architecture is built around composable architecture, and deployments are handled through Git repositories, the Vercel CLI, or the Vercel REST API. Vercel is a member of the MACH Alliance.

Deployments through Vercel are handled through Git repositories, with support for GitHub, GitLab, and Bitbucket repositories.[b 1] Deployments are automatically given a subdomain under the vercel.app domain,[17] although Vercel offers support for custom domains for deployments.[b 1]

Vercel's infrastructure uses Amazon Web Services and Cloudflare.[18]

In 2025, Vercel introduced a web application infrastructure model called Fluid that enables an instance in a local region to handle multiple requests concurrently, similar to a traditional server, while also maintaining the elasticity of serverless systems.[19]

Reception

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Vercel's clientele includes Airbnb, Uber, GitHub, Nike, Ticketmaster,[6] Carhartt, IBM, and McDonald's.[10]

References

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Bibliography

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  1. ^ a b So, Preston (September 9, 2021). Gatsby: The Definitive Guide. O'Reilly Media. p. 367. ISBN 9781492087489.

Citations

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  1. ^ a b MacManus, Richard (July 20, 2020). "How Vercel Frees Frontend Developers from Backend Burden". The New Stack. Retrieved April 15, 2025.
  2. ^ Lawson, Lorraine (February 5, 2025). "Vercel Rolls Out More Cost-Effective Infrastructure Model". The New Stack. Retrieved April 14, 2025.
  3. ^ a b c Tong, Anna (May 16, 2024). "Exclusive: Vercel completes $250 mln Series E round at $3.25 bln valuation". Reuters. Retrieved April 15, 2025.
  4. ^ "Vercel Introduces SDK for Building AI Apps with React and Svelte". CMS Critic. June 19, 2023. Retrieved April 15, 2025.
  5. ^ MacManus, Richard (August 31, 2023). "Vercel's Next Big Thing: AI SDK and Accelerator for Devs". The New Stack. Retrieved April 15, 2025.
  6. ^ a b c Pimentel, Benjamin (April 21, 2022). "The 29-year-old founder of Vercel used this pitch deck to raise $21 million from investors like Accel and GitHub's CEO to build faster websites". Business Insider. Retrieved October 1, 2022.
  7. ^ Carey, Scott (February 21, 2022). "Vercel, Netlify, and the new era of serverless PaaS". InfoWorld. Retrieved October 1, 2022.
  8. ^ Krill, Paul (June 2, 2014). "Socket.IO JavaScript framework ready for real-time apps". InfoWorld. Retrieved October 2, 2022.
  9. ^ Anderson, Tim (April 22, 2020). "News sure to ex-Zeit: Next.js company reborn as Vercel". The Register. Retrieved October 26, 2022.
  10. ^ a b Lardinois, Frederic (June 23, 2021). "Vercel raises $102M Series C for its front-end development platform". TechCrunch. Retrieved October 1, 2022.
  11. ^ "Webby Winner, v0 from Vercel". WebbyAwards.com. Retrieved May 10, 2025.
  12. ^ "Vercel Introduces SDK for Building AI Apps with React and Svelte". CMS Critic. June 19, 2023. Retrieved April 15, 2025.
  13. ^ MacManus, Richard (August 31, 2023). "Vercel's Next Big Thing: AI SDK and Accelerator for Devs". The New Stack. Retrieved April 15, 2025.
  14. ^ Lardinois, Frederic (December 9, 2021). "Vercel acquires Turborepo". TechCrunch. Retrieved October 1, 2022.
  15. ^ Dee, Katie (October 25, 2022). "Vercel announces Next.js 13 along with the acquisition of Splitbee". SD Times. Retrieved October 26, 2022.
  16. ^ Occhino, Tom (January 22, 2025). "Vercel acquires Tremor to invest in open source React components". Vercel. Archived from the original on March 19, 2025. Retrieved March 19, 2025.
  17. ^ Tyson, Matthew (April 21, 2022). "Go serverless with Vercel, SvelteKit, and MongoDB". InfoWorld. Retrieved October 2, 2022.
  18. ^ Michael Kerner, Sean (June 28, 2022). "Middleware enterprise functionality comes to JavaScript, thanks to Vercel". VentureBeat. Retrieved October 2, 2022.
  19. ^ Lawson, Lorraine (February 5, 2025). "Vercel Rolls Out More Cost-Effective Infrastructure Model". The New Stack. Retrieved April 14, 2025.

37°47′52″N 122°24′19″W / 37.7977°N 122.4053°W / 37.7977; -122.4053

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