Threads (social network)

Threads
Screenshot
The Threads account page for Wikipedia
Type of site
Social networking platform
Available in31[1] languages
List of languages
Area servedOver 100 countries
OwnerMeta Platforms
URLthreads.net
RegistrationRequired
Users130 million MAU (February 2024)[2]
LaunchedJuly 5, 2023; 9 months ago (2023-07-05)
Current statusActive
Native client(s) oniOS, Android, Windows

Threads is an online social media and social networking service operated by Meta Platforms. The app offers users the ability to post and share text, images, and videos, as well as interact with other users' posts through replies, reposts, and likes. Closely linked to Meta platform Instagram and additionally requiring users to both have an Instagram account and use Threads under the same Instagram handle, the functionality of Threads is similar to X (formerly known as Twitter). The application is available on iOS and Android devices; the web version offers limited functionality and requires a mobile app to be installed first. It is the fastest-growing consumer software application in history, gaining over 100 million users in its first five days, surpassing the record previously set by ChatGPT.[3][4][5] Its early success was not sustained and the user base of the app plummeted more than 80% to 8 million daily active users by the end of July 2023.[6][7][8]

After Elon Musk's acquisition of Twitter in October 2022, Meta employees explored the concept of introducing text-based functionality to Instagram. This feature, known as Instagram Notes, was rolled out in December 2022.[9] The company subsequently began developing a separate app focused on text-based posts. Development on Threads—internally known as "Project 92"—commenced in January 2023, with the platform officially launching on July 5, 2023. Threads immediately became available in 100 countries (out of 193 UN member states), but until December 14, 2023[10] had delayed its launch in the European Union as it waited for regulatory clarity from the European Commission regarding the service's data collection policies.[11][12]

History[edit]

Predecessor[edit]

In October 2019, Threads was introduced as a separate app available for Android and iOS. This app's functionality resembled that of Snapchat, allowing users to communicate through messaging and video chats.[13] It was integrated with Instagram's "Close friends" feature, so that users could send images, photos, and texts privately to others, and was embedded with Instagram's photo editing system.[14][15] Instagram discontinued this version of Threads in December 2021,[16] mainly due to most of its features being rolled out on Instagram, as well as low usage compared to other social media applications.[17] Approximately 220,000 users globally downloaded the original Threads app, less than 0.1% of Instagram's monthly active users.[18]

Development and announcement[edit]

On April 14, 2022, business magnate Elon Musk attempted a takeover of the social media platform Twitter.[19] On October 27, Musk acquired the company for US$44 billion in an agreement with the company's board.[20] As Twitter's owner and CEO, Musk implemented several changes to the platform, including monetizing the platform's application programming interface (API); his views and policy changes concerned many advertisers, some of whom left the platform.[21] In November 2022, Meta employees started discussing the possibility of creating a separate app for Instagram Notes, an upcoming text-based feature designed for Instagram.[22] That month, Meta Platforms CEO Mark Zuckerberg—seeking to take advantage of the situation—discussed Twitter-like features the company could add to Instagram with the service's head, Adam Mosseri. At the end of the discussion, Mosseri agreed to build a separate app with a planned release date of January 2023.[23]

Amid several layoffs at Meta Platforms, Mosseri and product leader Connor Hayes assembled a team comprising two product managers, two designers, and dozens of engineers from Messenger, Facebook, and Instagram, growing to fifty-six people by the app's launch. The team favored agility, opting to build features, such as searching for content, later.[23] Development began that January under the codename "P92". Moneycontrol obtained information about the app in March, and The Verge published details from an internal company-wide meeting in June. The project, referred to as "Project 92", was described by chief product officer Chris Cox as the company's response to Twitter. Meta Platforms had reportedly secured commitments from some celebrities and was in talks with Oprah Winfrey and the Dalai Lama.[24]

In July, developer Alessandro Paluzzi tweeted about the release of Project 92 on the Google App Store under the name Threads and shared several screenshots of its features; the app was taken down shortly after.[25] On July 3, Threads appeared on the Apple App Store with a release date set for July 6.[26] Additionally, a website for the app featured a countdown clock leading up to the service's launch. Mosseri intended to release the app a week later, but pushed the release date after Musk implemented a rate limit on the number of tweets users could read. The countdown expired on July 5 at 7:00 p.m. EDT after pushing the release date several hours further to account for international app stores,[27][23] and Threads officially launched in one hundred countries.[28] Meta Platforms is currently awaiting regulatory clarification from the European Commission due to concerns and uncertainties regarding the service's data collection policies.[28][11] According to Mosseri, the original name was considered to be Textagram, with the runner-up name being Epigram.[29]

Launch[edit]

Within a day of its launch, Threads garnered thirty million users, surpassing the previous record set by ChatGPT and making it the fastest-growing platform in history.[4] On the same day, lawyers representing Twitter threatened legal action against Meta Platforms, alleging that the company had used trade secrets to develop the Threads app.[4] Since its release, Threads has been colloquially nicknamed "The Twitter Killer".[30] After the launch, Mark Zuckerberg broke his 11-year silence on Twitter. He posted a Spider-Man meme to signify the similarity between Twitter and Threads.[31]

On August 22, 2023, Meta launched the web version of the Threads app.[32]

On December 14, 2023, after a 5 month delay due to privacy concerns raised by regulatory firms, Threads was launched in the European Union.[10]

Meta announced that from April 29, 2024, Threads will be temporarily shut down in Türkiye.[33][34]

Appearance and features[edit]

Designed as a platform for real-time conversations and sharing, Threads aims to provide users with a similar experience to Twitter. Threads prioritizes public dialogues over private communications, commonly known as microblogging, and is closely linked to Instagram, its sister social networking service.[26] Accompanied by the launch of Threads, Meta announced their vision for the app to be a "positive and creative space to express your ideas".[35] Users can create posts consisting of up to 500 characters of text or 5 minutes of video content (compared to Twitter's 280 characters of text and 2 minutes 20 seconds of video content for non-paying users).[28][36] However, Threads lacks other common social media features, such as hashtags, trending stories, and direct messaging.[36]

In response to user feedback,[37] Threads introduced a new home feed for posts along with several updates to the social media app.[38] These changes included the capability to edit posts,[39] translation into multiple languages,[40] and an improved user interface for switching between different Threads accounts.[41]

Threads has also introduced a reposting feature which is visible on each users' profile tab and in their following feed.[42]

Threads has the same community guidelines as Instagram,[43] which ban contents such as nudity, sexual intercourse, and recreational drugs.

Possibility of open interoperability[edit]

At launch in July 2023, Meta claimed that Threads would eventually support the ActivityPub protocol.[44] This open standard would integrate Threads into a social media "fediverse", allowing data portability, follower portability, interoperability with all social media platforms that also support it, including Mastodon and WordPress.

Starting in early 2024, Meta implemented a few aspects of ActivityPub in Threads, starting with making posts from select Threads accounts accessible by users of ActivityPub platforms. Meta team members said that they would continue this process and support more ActivityPub integration (as possibly only an 'opt-in' feature), taking "the better part of a year.".[45] On March 21, 2024, Threads introduced a "beta" feature which allowed Threads users whose accounts were public to make them visible on the Fediverse, and to see the number of "likes" they had received, but not be notified of boosts or replies.[46]

A faction of Mastodon server admins, some of whom listing their names under the signature campaign "Fedipact", have expressed resistance to ActivityPub-based federation with Threads, concerned that Meta would adopt an “embrace, extend and extinguish" policy,[47] or that Threads' moderation would fail to prevent abusive content aimed at marginalized communities.[48][49]

Account integration with Instagram[edit]

Threads accounts are closely integrated with Instagram accounts. By default, Threads and Instagram accounts share the same username, profile picture, and display name, although the profile picture and display name can be customized. Users can choose which accounts they follow on Instagram will carry over to Threads, either with the other person's Threads account already created or set to automatically follow them once an account is created.[50] Before the EU launch, users who decided to terminate their Threads account had to delete their associated Instagram account as well.[51] As of December 2023, this is no longer the case and users can delete or temporarily disable their Threads account without deleting their Instagram account.[6]

Users are required to have an Instagram account to use Threads. Threads is a companion app to Instagram, and it uses Instagram to authenticate the user's identity and connect with their network.[36]

Device compatibility[edit]

Threads is available on mobile clients for Apple's iOS and Google's Android platforms.[52] Threads is also available on web browsers.[53]

Censorship attempts[edit]

In Iran, the government has blocked Threads, adding it to the extensive list of censored social media platforms in the country.[54] Despite being subject to censorship by the Great Firewall in China, Threads reached the top four free social apps on the Chinese iOS Apple App Store.[55] The app was removed from the Chinese App Store on April 19, 2024, on government orders.[56] Russia blocked Threads one day after its launch.[57]

Advertising[edit]

Threads does not currently contain ads; however, ads are planned to be implemented in the future. Meta CEO Mark Zuckerberg stated that monetization would not take place until the app had "hundreds of millions" of users.[58]

Userbase[edit]

Since its launch, Threads has grown rapidly, reaching 100 million users after 5 days.[59][60] Third-party observers claim that the number of daily active users has dropped by 20% since the initial 5 days,[61] and that there has been a 50% reduction in user engagement.[62] Moreover, the average time spent on the app is said to have decreased from the July 6 peak of around twenty minutes per user to eight minutes on July 10, four minutes on July 21, and just under three minutes on August 1.[61][63][64]

Users (millions)251020307090100105*110*120*130*160*
Time since launch2 hours4h7h12h16h2d4d5d6d8d26d62d166d
References[65][65][66][67][65][68][3][59][60][69][69][69][69][69]

*estimated

Decline in the months after launch[edit]

When Threads reached about 105 million users on July 11, 2023, Meta stopped disclosing its numbers of users; subsequent numbers have been approximated through sampling of follower counts.[69] Despite the initial growth in sign-ups, the number of daily active users on the platform fell by 70% by July 17, down from its peak on July 7.[70] Recent[when?][needs update] developments indicate that Threads is facing challenges in retaining users and is considering the addition of "retention-driving hooks".[71] By mid-August, the daily number of users on Threads had fallen by over 80%. The number of daily Android users had also fallen by 79% from 49.3 million to 10.3 million.[72][73] Meta CEO Mark Zuckerberg claims that the eventual decrease in users was 'normal', and said he anticipated retention to improve as new features were added to the platform.[74] Threads initially attract users migrated from Twitter, but retaining these early enthusiasts is questionable. Although some initial migration barriers might be short-lived, the enduring appeal of established platforms like Twitter poses a significant challenge.[75]

In November 2023, Similarweb estimated that Threads received 49.4 million desktop visits globally for the month, roughly 100 times less than X's 5.9 billion visits. Compared to October 2023, global desktop traffic and Android mobile app usage for X were down 4% and 2%, respectively. Threads global desktop traffic held flat, but its Android mobile app usage was up 12.8% for the month. In the United States, Platform X's mobile apps had more than 11 times the monthly active users in November 2023 compared to Threads.[76]

Responses[edit]

Intellectual property dispute[edit]

On the day of Threads' launch, Twitter issued a legal threat against it claiming that it infringes on Twitter's intellectual property rights. In a letter directed to Meta's CEO, Twitter's lawyer alleged that Meta recruited numerous former Twitter employees who had access to Twitter's trade secrets and confidential information.[77] Meta has denied these allegations, asserting that no former Twitter employees are involved in the Threads engineering team.[78] Twitter also asked Meta to honor its robots.txt file and refrain from crawling or scraping its data.[79][80]

Data privacy[edit]

Further information: Data privacy, Social profiling, and Surveillance capitalism

The data collection policies of Threads have garnered criticism, with experts raising concerns about the extensive collection of private data, as well as previous controversies related to Meta's handling of user data.[81]

State media[edit]

Threads does not label state media accounts which, according to The Wall Street Journal, has raised concerns about the potential presence of Russian and Chinese government propaganda and disinformation on the platform.[82]

See also[edit]

References[edit]

  1. ^ Noor, Saleha (July 6, 2023). "Instagram wants to take over a drama-laden Twitter with Threads". Wired. Archived from the original on July 9, 2023. Retrieved July 9, 2023.
  2. ^ Perez, Sarah (February 2024). "Threads now reaches more than 130 million monthly users, says Meta, up 30M from Q3". TechCrunch. Archived from the original on February 2, 2024. Retrieved February 1, 2024.
  3. ^ a b Gomez, Dessi (July 8, 2023). "Meta's Threads Crosses 90 Million Signups in 4 Days". TheWrap. Archived from the original on July 9, 2023. Retrieved July 9, 2023.
  4. ^ a b c Isaac, Mike (July 6, 2023). "Threads Becomes Most Rapidly Downloaded App, Raising Twitter's Ire". The New York Times. New York. Archived from the original on July 6, 2023. Retrieved July 6, 2023.
  5. ^ Ray, Siladitya (July 10, 2023). "Threads Now Fastest-Growing App In History—With 100 Million Users In Just Five Days". Forbes. Archived from the original on July 10, 2023. Retrieved July 10, 2023.
  6. ^ a b Rivera, Gabriel (August 4, 2023). "Threads' user base has plummeted more than 80%. Meta's app ended July with just 8 million daily active users". Business Insider. Archived from the original on August 4, 2023. Retrieved August 18, 2023.
  7. ^ Leslie, Ian (August 19, 2023). "A collective action problem is working to X's benefit". Financial Times. Archived from the original on August 21, 2023. Retrieved August 21, 2023.
  8. ^ "Threads traffic continues to spiral, now down 82% just a month after launch". Fortune. August 4, 2023. Archived from the original on August 4, 2023. Retrieved August 18, 2023.
  9. ^ Perez, Sarah (December 13, 2022). "Instagram now supports text updates with launch of Notes, adds other new sharing features". TechCrunch. Archived from the original on July 5, 2023. Retrieved July 12, 2023.
  10. ^ a b "Threads: Meta's rival to Elon Musk's X launches in EU". BBC News. December 14, 2023. Archived from the original on December 19, 2023. Retrieved December 19, 2023.
  11. ^ a b Milmo, Dan (July 5, 2023). "Meta delays EU launch of Twitter rival Threads amid uncertainty over personal data use". The Guardian. London. ISSN 0261-3077. Archived from the original on July 5, 2023. Retrieved July 5, 2023.
  12. ^ Kelly, Samantha (July 6, 2023). "Meta officially launches Twitter rival Threads. 30 million have joined already". CNN Business. Archived from the original on July 9, 2023. Retrieved July 9, 2023.
  13. ^ Yurieff, Kaya (October 3, 2019). "Instagram takes another page from Snapchat's playbook with new Threads app". CNN Business. Archived from the original on July 9, 2023. Retrieved July 9, 2023.
  14. ^ "Instagram Threads App – Now Connect with your Close Friends More Conveniently". October 6, 2019. Archived from the original on August 16, 2023. Retrieved July 10, 2023.
  15. ^ Roettgers, Janko (October 3, 2019). "Instagram Launches Photo Messaging App Threads". Variety. Archived from the original on August 16, 2023. Retrieved July 10, 2023.
  16. ^ Espósito, Filipe (November 17, 2021). "Instagram discontinuing its Threads direct messaging app next month". 9to5Mac. Archived from the original on February 5, 2023. Retrieved July 9, 2023.
  17. ^ Perez, Sarah (November 17, 2021). "Instagram will shut down its companion app Threads by year end". TechCrunch. Archived from the original on October 6, 2023. Retrieved July 10, 2023.
  18. ^ Leskin, Paige. "Fewer than 0.1% of Instagram users have bought into the hype of the platform's latest Snapchat competitor, Threads". Business Insider. Archived from the original on August 17, 2023. Retrieved July 10, 2023.
  19. ^ Sidddi, Faiz; Gregg, Aaron (April 14, 2022). "Elon Musk attempts hostile takeover of Twitter, calling path 'painful'". The Washington Post. Archived from the original on November 12, 2022. Retrieved July 29, 2023.
  20. ^ Conger, Kate; Hirsch, Lauren (October 27, 2022). "Elon Musk Completes $44 Billion Deal to Own Twitter". The New York Times. Archived from the original on October 29, 2022. Retrieved July 29, 2023.
  21. ^ Sidddi, Faiz; Lerman, Rachel; Merrill, Jeremy (April 15, 2023). "A year ago, Musk asked, 'Is Twitter dying?' He may have his answer". The Washington Post. Archived from the original on July 6, 2023. Retrieved July 29, 2023.
  22. ^ Huang, Kalley (December 7, 2022). "Twitter's Rivals Try to Capitalize on Musk-Induced Chaos". The New York Times. Archived from the original on July 4, 2023. Retrieved July 3, 2023.
  23. ^ a b c Nix, Naomi; Oremus, Will (July 29, 2023). "Move fast and beat Musk: The inside story of how Meta built Threads". The Washington Post. Archived from the original on August 8, 2023. Retrieved July 29, 2023.
  24. ^ Heath, Alex (June 8, 2023). "This is what Instagram's upcoming Twitter competitor looks like". The Verge. Archived from the original on July 4, 2023. Retrieved July 3, 2023.
  25. ^ Davis, Wes (July 1, 2023). "Meta's Twitter competitor, Threads, briefly showed up on Google Play". The Verge. Archived from the original on July 2, 2023. Retrieved July 3, 2023.
  26. ^ a b Isaac, Mike (July 4, 2023). "Meta's 'Twitter Killer' App Is Coming". The New York Times. ISSN 0362-4331. Archived from the original on July 4, 2023. Retrieved July 4, 2023.
  27. ^ Lawler, Richard (July 5, 2023). "The Instagram Threads launch countdown jumped forward and is now targeting 7 PM ET". The Verge. Archived from the original on July 5, 2023. Retrieved July 5, 2023.
  28. ^ a b c Milmo, Dan (July 6, 2023). "Threads app: Instagram owner launches Twitter rival in 100 countries". The Guardian. London. ISSN 0261-3077. Archived from the original on July 5, 2023. Retrieved July 6, 2023.
  29. ^ "Threads". Archived from the original on January 29, 2024. Retrieved January 29, 2024.
  30. ^ "Figure 1.2. Productivity slowdown has been continuous since the 1970s". doi:10.1787/888933496787. Archived from the original on March 22, 2024. Retrieved August 24, 2023.
  31. ^ Sharma, Karan (July 6, 2023). "Mark Zuckerberg Breaks Twitter Silence with Playful Jab At Elon Musk In First Tweet In 11 Years". Mashable India. Archived from the original on October 30, 2023. Retrieved October 30, 2023.
  32. ^ Farah, Hibaq (August 22, 2023). "Meta launches web version of flagging Threads app". The Guardian. ISSN 0261-3077. Archived from the original on October 13, 2023. Retrieved August 24, 2023.
  33. ^ Sawers, Paul (April 15, 2024). "Meta to close Threads in Turkey to comply with injunction prohibiting data sharing with Instagram". TechCrunch. Retrieved April 26, 2024.
  34. ^ "We Will Temporarily Shut Down Threads in Türkiye". Meta. April 15, 2024. Retrieved April 26, 2024.
  35. ^ "Introducing Threads: A New Way to Share With Text". Meta. July 5, 2023. Archived from the original on October 13, 2023. Retrieved August 24, 2023.
  36. ^ a b c McCallum, Shiona (July 10, 2023). "Threads app signs up 100m users in less than a week". BBC News. Archived from the original on July 10, 2023. Retrieved July 11, 2023.
  37. ^ "Meta plans feed for Threads after users complain". BBC News. July 10, 2023. Archived from the original on September 12, 2023. Retrieved July 12, 2023.
  38. ^ Peters, Jay (July 25, 2023). "Threads is rolling out its Following feed". The Verge. Archived from the original on January 10, 2024. Retrieved January 10, 2024.
  39. ^ Holt, Kris (October 12, 2023). "Threads gets an edit button, no subscription required". Engadget. Archived from the original on January 10, 2024. Retrieved January 10, 2024.
  40. ^ Hatmaker, Taylor (July 18, 2023). "Threads update adds translation and a flurry of minor improvements". TechCrunch. Archived from the original on January 10, 2024. Retrieved January 10, 2024.
  41. ^ Mehta, Ivan (September 22, 2023). "Threads adds easy profile switching to its mobile apps". TechCrunch. Archived from the original on January 10, 2024. Retrieved January 10, 2024.
  42. ^ Hines, Kristi (August 17, 2023). "Threads Adds Reposts To Profiles And Following Feed". Search Engine Journal. Archived from the original on August 21, 2023. Retrieved August 21, 2023.
  43. ^ "Threads Terms of Use". Instagram. June 22, 2023. Archived from the original on October 17, 2023. Retrieved July 12, 2023.
  44. ^ Ivan, Mehta (July 5, 2023). "Adam Mosseri says Meta's Threads app won't have ActivityPub support at launch". TechCrunch. Archived from the original on July 8, 2023. Retrieved December 18, 2023.
  45. ^ Peters, Jay (December 15, 2023). "Adam Mosseri spells out Threads' plans for the fediverse". The Verge. Archived from the original on December 18, 2023. Retrieved December 18, 2023.
  46. ^ Forristal, Lauren (March 21, 2024). "Threads opens beta to let users connect their accounts to the fediverse". TechCrunch. Archived from the original on March 22, 2024. Retrieved March 22, 2024.
  47. ^ Vallance, Chris; Gerken, Tom (July 10, 2023). "Meta plans feed for Threads after users complain". BBC News. BBC. Archived from the original on December 14, 2023. Retrieved March 22, 2024.
  48. ^ Wickens, Katie (July 7, 2023). "Threads threatens to muscle in on Mastodon's Fediverse and admins are up in arms about it". PC Gamer. Archived from the original on October 2, 2023. Retrieved March 22, 2024.
  49. ^ Barber, Gregory (July 19, 2023). "Fear, loathing, and excitement as Threads adopts open standard used by Mastodon". Ars Technics. Archived from the original on March 22, 2024. Retrieved March 22, 2024.
  50. ^ Yang, Angela (July 6, 2023). "Instagram Threads is live, threatening Twitter's reign: What to know about the new Meta app". NBC News. Archived from the original on July 8, 2023. Retrieved July 11, 2023.
  51. ^ "People are realising something really worrying about Threads". The Independent. July 6, 2023. Archived from the original on July 6, 2023. Retrieved July 6, 2023.
  52. ^ Isaac, Mike (July 5, 2023). "Threads, Instagram's 'Twitter Killer,' Has Arrived". The New York Times. ISSN 0362-4331. Archived from the original on July 5, 2023. Retrieved July 9, 2023.
  53. ^ Hines, Kristi (August 22, 2023). "Threads By Instagram Expands To Web Browsers This Week". Search Engine Journal. Archived from the original on September 20, 2023. Retrieved August 24, 2023.
  54. ^ "Iran Blocks Public Access to Threads App; Raisi's Account Created". VOA. July 7, 2023. Archived from the original on July 8, 2023. Retrieved July 9, 2023.
  55. ^ "Meta's Threads tops China's App Store despite Great Firewall ban". South China Morning Post. July 7, 2023. Archived from the original on July 8, 2023. Retrieved July 7, 2023.
  56. ^ Lomas, Natasha (April 19, 2024). "Apple pulls WhatsApp, Threads from China App Store following state order". TechCrunch.
  57. ^ "Russia Blocks Meta's Twitter Competitor App – Lawmaker". The Moscow Times. July 8, 2023. Archived from the original on July 15, 2023. Retrieved July 14, 2023.
  58. ^ Heath, Alex (July 26, 2023). "Mark Zuckerberg thinks Threads could be Meta's next social network with 1 billion users". The Verge. Archived from the original on October 13, 2023. Retrieved July 27, 2023.
  59. ^ a b Peters, Jay (July 10, 2023). "Instagram's Threads surpasses 100 million users". The Verge. Archived from the original on July 10, 2023. Retrieved July 10, 2023.
  60. ^ a b Ray, Siladitya. "Threads Now Fastest-Growing App In History—With 100 Million Users In Just Five Days". Forbes. Archived from the original on July 10, 2023. Retrieved July 10, 2023.
  61. ^ a b Field, Hayden (July 13, 2023). "Meta Threads engagement has dropped off since red-hot debut, tracking firms say". CNBC. Archived from the original on October 17, 2023. Retrieved July 14, 2023.
  62. ^ "Threads engagement plunges while Twitter launches revenue-sharing model". Proactiveinvestors UK. July 14, 2023. Archived from the original on March 22, 2024. Retrieved July 14, 2023.
  63. ^ Skipworth, William. "Threads' User Engagement Plummets After Explosive Start". Forbes. Archived from the original on September 13, 2023. Retrieved July 22, 2023.
  64. ^ Ver Meer, Dave (August 3, 2023). "Threads User Count: Latest Numbers & Records Broken". NamePepper. Archived from the original on August 14, 2023. Retrieved August 4, 2023.
  65. ^ a b c Isaac, Mike (July 6, 2023). "Threads Becomes Most Rapidly Downloaded App, Raising Twitter's Ire". The New York Times. ISSN 0362-4331. Archived from the original on July 6, 2023. Retrieved July 7, 2023.
  66. ^ Ray, Siladitya. "Zuckerberg Says Threads Crossed 10 Million Signups In First Seven Hours As Musk Rails Against Instagram". Forbes. Archived from the original on July 9, 2023. Retrieved July 9, 2023.
  67. ^ Schoon, Ben (July 6, 2023). "Meta's Threads passed 20 million users within 12 hours, and it's not slowing down". 9to5Google. Archived from the original on July 6, 2023. Retrieved July 9, 2023.
  68. ^ "Zuckerberg claims tens of millions of Threads signups within days of launch - CBS News". www.cbsnews.com. July 7, 2023. Archived from the original on July 9, 2023. Retrieved July 9, 2023.
  69. ^ a b c d e f "Threads User Count Tracker". Quiver Quantitative. Archived from the original on January 4, 2024. Retrieved January 17, 2024.
  70. ^ Choo, Lindsey (July 21, 2023). "Threads Is Already Losing Its Allure for Users, Adding Urgency for New Features". Wall Street Journal. Archived from the original on September 20, 2023. Retrieved July 25, 2023.
  71. ^ Fung, Brian (August 3, 2023). "Threads user count falls to new lows, highlighting retention challenges | CNN Business". CNN. Archived from the original on October 16, 2023. Retrieved August 6, 2023.
  72. ^ "Threads app usage plummets despite initial promise as refuge from Twitter | Threads | The Guardian". amp.theguardian.com. Archived from the original on October 13, 2023. Retrieved August 18, 2023.
  73. ^ Carr, David F. (August 10, 2023). "Threads App Usage Down 79% After a Month". Similarweb. Archived from the original on August 15, 2023. Retrieved August 18, 2023.
  74. ^ Singleton, Tom (July 28, 2023). "Mark Zuckerberg: Threads users down by more than a half". BBC News. Archived from the original on September 21, 2023. Retrieved August 24, 2023.
  75. ^ Jeong, Ujun; Nirmal, Ayushi; Jha, Kritshekhar; Tang, Xu; Bernard, H. Russell; Liu, Huan (September 22, 2023). "User Migration across Multiple Social Media Platforms". arXiv:2309.12613 [cs.SI].
  76. ^ Guaglione, Sara (December 5, 2023). "News publishers hesitate to commit to investing more into Threads next year despite growing engagement". Digiday. Archived from the original on December 5, 2023. Retrieved December 6, 2023.
  77. ^ Fung, Brian (July 6, 2023). "Twitter threatens to sue Meta after rival app Threads gains traction". CNN. Archived from the original on July 10, 2023. Retrieved July 10, 2023.
  78. ^ Olson, Emily (July 7, 2023). "Twitter threatens to sue its new rival, Threads, claiming Meta stole trade secrets". NPR. Archived from the original on July 10, 2023. Retrieved July 9, 2023.
  79. ^ O'Brien, Matt; Grantham-Philips, Wyatte (July 7, 2023). "Clone or competitor? Users and lawyers compare Twitter and Threads". Associated Press. Archived from the original on October 8, 2023. Retrieved July 12, 2023.
  80. ^ Claburn, Thomas (July 6, 2023). "From cage fight to page fight: Twitter threatens to sue Meta after Threads app launch". The Register. Archived from the original on October 4, 2023. Retrieved July 12, 2023.
  81. ^ Bhuiyan, Johana (July 11, 2023). "As Threads app thrives, experts warn of Meta's string of privacy violations". The Guardian. ISSN 0261-3077. Archived from the original on October 16, 2023. Retrieved July 14, 2023.
  82. ^ Purnell, Newley (July 26, 2023). "Meta's Threads Isn't Labeling Propaganda Accounts From Russia, China State Media". The Wall Street Journal. ISSN 0099-9660. Archived from the original on October 17, 2023. Retrieved July 26, 2023.

Further reading[edit]

External links[edit]

Wikimedia Commons has media related to Threads (app).
Retrieved from "https://en.wikipedia.org/w/index.php?title=Threads_(social_network)&oldid=1220953491"